UNDERSTANDING DIGITAL MARKETING FT. TEMITAYO OYINYEMI

Nigerians are known to delve into trendy occurrences. There is a thirst for knowledge in the Nigerian community, which has depicted the en masse participation of Nigerians in tech, forex, NFT, and other opportunities.

Tech has been dubbed the new gold, hence the massive inflow of youths into this sector which solidifies its position as one of Africa’s fastest-growing tech industries. Tech is very diverse and it keeps growing. Digital Marketing has become a prominent factor in creating employment and sustainability in the Nation today.

Adewunmi Oshodi – Tapa hosted Temitayo Oyinyemi the founder of Prime click marketing and they talked about “Understanding Digital Marketing” on Lagos Talks 91.3FM.

Oyinyemi is a firm believer in harnessing the immense potential of the internet in the growth of the African economy. He believes digital marketing will be a key driver in small and medium-scale businesses having worked with different sectors.

In layman’s terms, digital marketing is the same as the traditional marketing except that it is done on digital platforms, the same thing you do in traditional marketing is the same on digital except that you can reach a lot more people and a lot more people can reach you.

Having practiced for eight years, he said Digital marketing is broad and there are lots of things involved because of the digital involved in it. The core parts are digital advertising, social media content which is what most Nigerians focus on. There is also content marketing as well as email marketing as well.

Digital marketing is not going to take over entirely because it depends on your strategy, product and market. At the end of the day, you will discover that the digital marketing audience is majorly Lagos, Abuja…if you want to reach people in the North and the East, especially if it is FMCG (fast-moving consumer goods), you still have to use your radio, TV, you won’t go far relying only on digital. If you are doing Lagos, Abuja, Port Harcourt and some parts of Kaduna, you can still go digital. From experience, anything digital In Nigeria, you’ll discover that 80% of the audience is in Lagos. If your project is not Lagos market-driven, then digital marketing may be limited for you.

Oyinyemi derives joy in getting more clients, the fact that we can help them go from point A to point B, they can hire more staff, they can get more revenue and their business can grow to build the economy. He also derives joy in helping people grow.