Melanie Bender: Founder and CEO of Lore
Second Life24 Marras 2025

Melanie Bender: Founder and CEO of Lore

Melanie Bender is the founder and CEO of Lore, a new fragrance brand that creates entire worlds in every bottle. Before becoming a leader in the beauty industry, Bender initially thought she’d enter the world of STEM. In college, she studied aerospace engineering and environmental science before becoming an environmental planner in her home state of Hawai’i. But her love for fashion and beauty led her to New York. It was there that she started a career that would make her an expert in every part of the process of brand-building—from PR to product development to marketing. Her natural talent and reputation led her to help grow beauty brands Versed and Merit before she was tapped to serve as the CEO of Hailey Bieber’s Rhode. But she never abandoned what she learned when she studied STEM. She often credits the scientific method as the formula to entrepreneurial success that’s gotten her to where she is today. Now, after more than a decade of building businesses across the beauty industry and leading them to new heights, Melanie’s launched her own with Lore—her fragrance line that debuted at Sephora this year.

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The Who What Wear Podcast: Celebrity Aesthetic Provider Vanessa Lee Shares the Skin and Bodycare Treatments Worth Trying in 2026

The Who What Wear Podcast: Celebrity Aesthetic Provider Vanessa Lee Shares the Skin and Bodycare Treatments Worth Trying in 2026

Vanessa Lee is a highly sought after celebrity aesthetic provider who focuses on minimally invasive procedures that accentuate her clients’ natural beauty. A registered nurse with 17 years of experience, Lee is also the founder of The Things We Do, a beauty concept bar offering premium, safe, and effective services from bio-stimulators to microneedling to PRFM (Platelet-Rich Fibrin Matrix). Lee joins Who What Wear co-founder Hillary Kerr to walk through all of the latest and greatest science-backed treatments worth trying this year. Plus, Lee shares her most cost-effective tip for rejuvenating your skin.

21 Tammi 36min

Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

Senada Greca: Trainer, Founder of WeRise, and Co-Founder of Aonic

Senada Greca is a celebrity personal trainer and serial entrepreneur in the health and fitness space. Although she found her love for fitness at a young age, she started her career in finance before pivoting into pharmaceutical and diagnostic sales. Working in the medical industry gave her a deep understanding of physiology that paired well with her love for strength training and exercise. When Greca began posting videos of her full-length workouts online, her platform quickly grew as more and more people looked to her for advice on how to achieve their fitness goals. It wasn’t long before Greca was training A-listers like Kim Kardashian. She then went on to found WeRise Fitness—an app where she helps millions of users build healthy lifestyles, and her newest venture has been co-founding science-backed supplement brand Aonic.

19 Tammi 57min

The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

The Who What Wear Podcast: Holt Renfrew Fashion Director Joseph Tang on Which S/S 26 Runway Trends Will Make It to Market and His 2026 Wardrobe Staples

In this episode, Who What Wear Editorial Director Lauren Eggertsen sits down with Holt Renfrew Fashion Director Joseph Tang for some new-year trend predictions. Tang discusses what it means to be a fashion director in the luxury space and how he strives to bring the runway to his customers. He recaps the biggest shopping trends he noticed in 2025 and tells us what brands and styles he thinks we'll see more of in 2026. Plus, he tells you which It items to look for when you're shopping this spring to refresh your wardrobe, from tailored wool coats to silk peplum tops.

14 Tammi 41min

Rachel Mansfield: Culinary Creator and Co-Founder of Cadootz

Rachel Mansfield: Culinary Creator and Co-Founder of Cadootz

Rachel Mansfield is a popular cooking content creator and the co-founder of Cadootz, a healthier-alternative kids’ snack brand that makes delicious protein-packed crackers for your little ones. She began her career working in PR for a top beverage company and, in her off time, ran a food blog to supplement her income, sharing original healthy recipes online and posting tutorials. When Mansfield was unexpectedly fired from her day job, she decided to put everything she had into growing her online presence. She amassed thousands of followers with each dish she shared, building a brand around making cooking less complicated for people who want to lead healthy lifestyles. Within months of losing her job, Mansfield grew her platform enough to monetize her content and turn her hobby into a full-time gig. Today, she has a cookbook under her belt (and another on the way), runs a venture capital firm called Grt Sht Ventures that allows her to invest in like-minded businesses, and leads an online community of more than a million followers. Plus, she just launched her newest culinary venture with Cadootz, a snack company that embodies her commitment to sharing better-for-you foods with families like hers.

12 Tammi 49min

The Who What Wear Podcast: Jewelry Designer Jean Dousset on 2026 Engagement Ring Trends and the Case for Lab-Grown Diamonds

The Who What Wear Podcast: Jewelry Designer Jean Dousset on 2026 Engagement Ring Trends and the Case for Lab-Grown Diamonds

In this episode, Who What Wear Shopping Director ⁠Bobby Schuessler⁠ is joined by fine-jewelry designer ⁠Jean Dousset⁠. Although he’s a direct descendent of Louis Cartier, Dousset has made his own way in the luxury-jewelry space with his namesake brand. Dousset joins us to talk about how he became the go-to engagement ring designer for celebrities like Eva Longoria and Paris Hilton and why celebrities don’t have as much impact on engagement trends as you’d think. He explains why he decided to switch to only using lab-grown diamonds in his work and how he incorporates them in stunning, one-of-one pieces for his customers. Plus, he shares his expert recommendations for the best starter pieces in any fine-jewelry collection.

7 Tammi 25min

The Who What Wear Podcast: The 2025 Luxury Report: Preppy Fashion, a Return to Craftsmanship, and the Fine Jewelry Boom

The Who What Wear Podcast: The 2025 Luxury Report: Preppy Fashion, a Return to Craftsmanship, and the Fine Jewelry Boom

In this episode, Who What Wear Editor in Chief Kat Collings sits down with Kristen Nichols, WWW's associate director of special projects, to discuss her annual Luxury Report—a comprehensive analysis of the trends, It items, and runway moments that defined this year in luxury fashion. They recap the highly anticipated creative-director debuts we saw at major houses, including Michael Rider's first show with Celine, and they discuss which celebrity partnerships drove luxury sales all year long. Plus, Nichols shares her predictions for the trends we'll see in 2026 as new designers take on big roles at major fashion houses.  Read the Luxury Report here! Shop our editors' eBay picks here!

17 Joulu 202530min

Claudia Sulewski: Founder of Cyklar

Claudia Sulewski: Founder of Cyklar

Claudia Sulewski is the founder of Cyklar, a new bodycare brand that bridges the gap between luxurious self-care and efficacious formulas. Before becoming a beauty founder, Sulewski was one of the original beauty YouTubers. She started her YouTube channel when she was just 13 years old, under the name BeyondBeautyStar, posting makeup tutorials, vlogs, and other lifestyle content. By the time she graduated high school, she’d grown a massive following that allowed her to monetize her content as an official YouTube partner and make her hobby her full-time job. Claudia’s status as an internet sensation reached new heights when Teen Vogue tapped her to host the publication’s YouTube channel as a red carpet correspondent. Her years of experience shooting and editing her own content and using herself as talent for her creative vision were also crucial when she expanded into traditional acting and directing. She’s gone on to lead a successful career on and off camera since getting her start on YouTube, booking roles for hit shows like Shrinking and directing music videos for her fiancè, Grammy Award–winning artist Finneas O’Connell. Her career has now come full circle with Cyklar after years of filming GRWM videos and self-care routines for her millions of loyal followers.

15 Joulu 202557min

The Who What Wear Podcast: The State of Style in 2025: Off-Kilter Colors, Loud Luxury, and Preppy Bourgeois

The Who What Wear Podcast: The State of Style in 2025: Off-Kilter Colors, Loud Luxury, and Preppy Bourgeois

In this episode, Who What Wear Editor in Chief Kat Collings sits down with Senior Fashion Editor Anna LaPlaca to discuss her annual State of Style report. At the end of every year, LaPlaca analyzes the biggest trends and dissects why they took over our feeds. The pair discusses the return of ’80s influence in fashion, the uptick in preppy style beyond traditional heritage brands, and, of course, they get into the ongoing debate over whether or not quiet luxury is really dead. Plus, they share their best tips on where to shop to make sure your wardrobe is up to date ahead of the new year.  Read this year’s State of Style story here! Shop our editor's eBay picks here!

10 Joulu 202533min

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