Melanie Bender: Founder and CEO of Lore
Second Life24 Marras 2025

Melanie Bender: Founder and CEO of Lore

Melanie Bender is the founder and CEO of Lore, a new fragrance brand that creates entire worlds in every bottle. Before becoming a leader in the beauty industry, Bender initially thought she’d enter the world of STEM. In college, she studied aerospace engineering and environmental science before becoming an environmental planner in her home state of Hawai’i. But her love for fashion and beauty led her to New York. It was there that she started a career that would make her an expert in every part of the process of brand-building—from PR to product development to marketing. Her natural talent and reputation led her to help grow beauty brands Versed and Merit before she was tapped to serve as the CEO of Hailey Bieber’s Rhode. But she never abandoned what she learned when she studied STEM. She often credits the scientific method as the formula to entrepreneurial success that’s gotten her to where she is today. Now, after more than a decade of building businesses across the beauty industry and leading them to new heights, Melanie’s launched her own with Lore—her fragrance line that debuted at Sephora this year.

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Melissa Morris: Founder of Métier

Melissa Morris: Founder of Métier

Melissa Morris is the founder of Métier, an innovative luxury handbag brand well-revered for its commitment to combining fashion and function. Before starting her own luxury brand, Morris had worked i...

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The Who What Wear Podcast: Live From the Sulwhasoo Skin Longevity Symposium! Featuring Cosmetic Chemist Ron Robinson and Beauty Expert Michelle Lee

The Who What Wear Podcast: Live From the Sulwhasoo Skin Longevity Symposium! Featuring Cosmetic Chemist Ron Robinson and Beauty Expert Michelle Lee

This week, Who What Wear Beauty Director Erin Jahns is reporting from the Sulwhasoo Skin Longevity Symposium in New York. Sulwhasoo is a global luxury beauty brand rooted in Korean heritage and powere...

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Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor: Founder of HighLowLuxxe and 12PM Studios

Jenee Naylor is the personality behind the beloved luxury fashion blog HighLowLuxxe and the founder of 12PM Studios. Before she became a full-time content creator, she held leadership roles at Target....

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The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

The Who What Wear Podcast: Fashion Month S/S 2026 Recap: Disruptive Designers, Cinematic Color Combos, and the End of Quiet Luxury

In this episode, Who What Wear Shopping Director Bobby Schuessler is joined by Associate Director of Special Projects Kristen Nichols and Editorial Director Lauren Eggertsen to recap fashion month. Kr...

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Gregg Renfrew Returns! The Founder of Beautycounter and Counter Is Back

Gregg Renfrew Returns! The Founder of Beautycounter and Counter Is Back

In 2013, Gregg Renfrew founded Beautycounter—the beauty brand that pioneered what we know today as the clean beauty movement. The brand gained a well-respected reputation for its commitment to using s...

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The Who What Wear Podcast: WWW Fall 100: Our Editor-Approved Essentials for the Season

The Who What Wear Podcast: WWW Fall 100: Our Editor-Approved Essentials for the Season

We’re back with another installment of our seasonal series, Who What Wear 100. In this episode, Who What Wear Editor in Chief Kat Collings is joined by editors Eliza Huber and Nikki Chwatt to dish on ...

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Diarrha N'Diaye: Founder and CEO of Ami Colé

Diarrha N'Diaye: Founder and CEO of Ami Colé

Diarrha N'Diaye is the founder and CEO of Ami Colé—the beloved beauty brand known for its dedication to celebrating melanin-rich skin. N'Diaye first stepped into the beauty industry by working in soci...

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The Who What Wear Podcast: Jewelry Designer Pamela Love on the Art of Adornment and Creating Her Own Tarot Deck

The Who What Wear Podcast: Jewelry Designer Pamela Love on the Art of Adornment and Creating Her Own Tarot Deck

Pamela Love is the jewelry designer behind Pamela Love Jewelry, a line of sustainable, celestial-inspired jewelry. Since founding her namesake brand in 2008, Love’s timeless pieces have been highly so...

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