Creating better client-agency relationships
Former Mediahub CEO John Moore and former BMW CMO Trudy Hardy on how clients and agencies can work better together, including why CMOs should take some control back from their procurement departments....
10 Joulu 202524min
From insight to impact: How Octagon helps brands win in the sports and entertainment economy
In today's fragmented sports and entertainment economy, brands face unprecedented competition for cultural relevance and authentic fan connection. In this episode, Lou Kovacs, President of Marketing, ...
8 Joulu 202520min
How to do travel marketing that stands out with Tourism Australia CMO
Susan Coghill, who has been overseeing Australia's tourism marketing since 2019, on how the Come and Say G'day campaign localizes is marketing for the U.S., U.K., China and other countries, including ...
3 Joulu 202525min
CMOs, social media and why AI isn't everything with VaynerX's Avery Akkineni
Avery Akkineni, VaynerX's chief marketing officer, has tips for CMOs riding the social media lightning, and she tells us why VaynerMedia has not followed the whole industry into an AI rebranding.
26 Marras 202520min
Bridging the AI-human gap with Stitch Fix CMO
Debbie Woloshin talks about the brand's generative AI-powered styling tool
19 Marras 202520min
Tips on building a beauty brand with former Walgreens CMO
Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine
12 Marras 202524min
Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. But the veteran of Bank of America was familiar with...
5 Marras 202522min
