Emily Campbell - AI UX Deep Dive
Dive Club 🤿24 Marras 2025

Emily Campbell - AI UX Deep Dive

In one of the most popular episodes yet, Vitaly Friedman talked about what’s next for AI design patterns (https://www.dive.club/deep-dives/vitaly-friedman).

In that episode he frequently referenced Shape of AIl (https://www.shapeof.ai/) which is an incredible database of AI design patterns.

So I wanted to get to the source and go deep with the creator Emily Campbell (https://www.linkedin.com/in/emmiecampbell/) to learn how to design great AI experiences. Because she’s studied AI products more than just about anyone I’ve ever seen 👀

Some of my favorite highlights:

- Ways to build trust in agentic products

- Her favorite patterns for enhancing prompts

- The traits she looks for when hiring AI designers

- + a lot more

- Shape of AI (https://www.shapeof.ai/) (her database of patterns)

- Poke app (https://x.com/interaction/status/1965093198482866317/video/1) from Interaction

Jaksot(188)

Luis Ouriach - Strategies for using variables in Figma

Luis Ouriach - Strategies for using variables in Figma

If you're looking to level up how you use variables in Figma then this episode is for you ✌️ Luis goes deep into strategies based on team size, provides naming guidance, and even breaks down how he th...

10 Elo 202343min

Steph Golik - Going from designer to founder

Steph Golik - Going from designer to founder

Steph Golik was an early design leader at the self-driving car startup Cruise 🚗 But 2 years ago she left to launch her own company Huddle. In this episode we're talking all about how designers can ta...

27 Heinä 202357min

Fons Mans - How to design brands and visuals that stand out

Fons Mans - How to design brands and visuals that stand out

Fons was the one who originally designed the Dive brand 🤿 so this episode is a branding masterclass. We walk through a mock project and Fons goes deep into each phase of his branding process. We also...

20 Heinä 202353min

Charli Marie - Lessons in career growth and creativity

Charli Marie - Lessons in career growth and creativity

In this episode, Charli takes us behind the scenes of her role as Creative Director at ConvertKit. She shares all kinds of insights about brand and marketing strategy, how to tell data stories, and ho...

25 Touko 202345min

Bonnie Kate Wolf - Growing a freelance business as an icon designer

Bonnie Kate Wolf - Growing a freelance business as an icon designer

BK shares lessons learned on her journey to becoming one of the most well-respected icon designers on the planet (including stories from designing the Netflix icon library). If you're interested in fr...

25 Touko 202345min

Femke - Product strategy and selling your ideas

Femke - Product strategy and selling your ideas

If you're looking to level up your storytelling and make a bigger impact on product strategy, then this is the episode for you 💪 Femke shares practical insights from her time at Uber, WealthSimple, a...

18 Touko 202350min

Dan Hollick - Framer, AI, and designing for Jay-Z

Dan Hollick - Framer, AI, and designing for Jay-Z

In this episode, Dan shares his insights on using Framer from his experience as an early adopter. He also discusses his approach to learning to code while building his own product and shares some tips...

18 Touko 202331min

Mia Blume - Increasing your influence as a designer

Mia Blume - Increasing your influence as a designer

In this episode, Mia shares stories and lessons learned from her time as an early design leader at Square and Pinterest. We discuss all sorts of practical ways to increase your influence as a designer...

11 Touko 202347min