The Most Important Element of App Store Optimization (ASO Keyword Research)

The Most Important Element of App Store Optimization (ASO Keyword Research)

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners miss it completely.

In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:

👉 Finding the right, low-competition, high-intent keywords.

Steve shows exactly how to uncover high-value keywords using ASOMobile, how to spy on your competitors, and how to find the “hidden gem” terms that big brands ignore, but indie developers can rank #1 for.

If you're trying to grow your app with ASO in 2026, this video will save you months of frustration.

You’ll Learn:

✅ How to find low-competition, high-intent keywords your competitors ignore

✅ Why ASO alone is not enough unless you master keyword selection

✅ How to reverse-engineer top competitors like CalAI

✅ Real case study: How one app went from $0 → $2K/month → 5-figure exit just by changing one keyword

Tools Mentioned:

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, get 50% off any plan, for any period at - http://bit.ly/49y6rEP

You can also watch this video here: https://www.youtube.com/watch?v=bV5_OwDB35o⁠

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, from November 24 to 30, get 50% off any plan, for any period — at http://bit.ly/49y6rEP

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(976)

App Store Optimization (ASO) for a Dating or Social Media App

App Store Optimization (ASO) for a Dating or Social Media App

Are you launching a new social media, dating or local app? You are going to discover how to target any geographic region in the world through keyword research and app store optimization. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=BEvT1H2RdeI

8 Maalis 20195min

App Store Optimization With No Budget

App Store Optimization With No Budget

Don't have money to pay for an app store optimization tool? In this video, we show you how to perform keyword research and what signals to look for to figure out the competitiveness of a keyword. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=agONMCh-3T0

6 Maalis 20197min

721: Mobile Growth Through Partnerships with Suze Schwartz

721: Mobile Growth Through Partnerships with Suze Schwartz

Today's guest has built partnerships with the Oprah Cruise line and Ritz Carlton. You will discover how she's built so many great partnerships, how she used "appbassadors" to grow her downloads and how you can describe your app in a catchy and memorable way. Suze Yalof Schwartz is the CEO/ Founder of

5 Maalis 201930min

2 Psychological Triggers to Increase Mobile Ad Revenue

2 Psychological Triggers to Increase Mobile Ad Revenue

How can you increase mobile ad revenue using psychology? Well in this video, you will discover two psychological triggers that you can use to increase video ad revenue in your mobile game. The two triggers are greed and impatience. These two triggers are commonly used in any lottery system. We want money and we want money fast! I'll show you two mobile games that are using these psychological triggers to increase their ad revenue. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=ZFHewxni2nI

1 Maalis 20194min

Reddit Marketing for Mobile App Downloads

Reddit Marketing for Mobile App Downloads

Want to know how to market your apps on Reddit? You will discover how to use Reddit to drive mobile app downloads. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=NT7V7O5cEj8

27 Helmi 20195min

720: Pricing Tests to Increase App Subscriptions with Chetna Chandra

720: Pricing Tests to Increase App Subscriptions with Chetna Chandra

Coming up -- today's guest shares the pricing tests that she's ran for her clients to increase mobile app subscriptions. Also, you will discover how she balances running an agency and making her own apps; and the key decisions that have helped her company develop better products. Chetna Chandra is the Co-Founder & COO at Studio Mosaic

26 Helmi 201929min

3 Key Factors in Deciding Keywords for App Store Optimization (ASO)

3 Key Factors in Deciding Keywords for App Store Optimization (ASO)

What factors should you use to decide where to put your keywords? Should you put the keywords in your app title, subtitle or keyword field? In this video, you will discover 3 key factors to help you determine where to actually put your keywords. Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=skKpzo2CjFM

22 Helmi 20194min

Analyzing a VPN App Earning $3M a Month (Hotspot Shield)

Analyzing a VPN App Earning $3M a Month (Hotspot Shield)

Coming up, we’re gonna analyze an app called Hotspot Shield that is making over $3 million a month and see why it’s doing well, some of the options it provides and everything else about the app. Stay tuned! Watch Video on YouTube and Subscribe to our Channel: https://www.youtube.com/watch?v=NBV2HtFvmyA

20 Helmi 20197min

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