The Most Important Element of App Store Optimization (ASO Keyword Research)

The Most Important Element of App Store Optimization (ASO Keyword Research)

ASO is getting harder, with more AI-generated apps, more competition, and more developers fighting for the same high-volume keywords. But there’s one core ASO principle that still moves the needle… and most beginners miss it completely.

In this video, Steve P. Young breaks down the single most important element of ASO you MUST nail if you want real organic downloads:

👉 Finding the right, low-competition, high-intent keywords.

Steve shows exactly how to uncover high-value keywords using ASOMobile, how to spy on your competitors, and how to find the “hidden gem” terms that big brands ignore, but indie developers can rank #1 for.

If you're trying to grow your app with ASO in 2026, this video will save you months of frustration.

You’ll Learn:

✅ How to find low-competition, high-intent keywords your competitors ignore

✅ Why ASO alone is not enough unless you master keyword selection

✅ How to reverse-engineer top competitors like CalAI

✅ Real case study: How one app went from $0 → $2K/month → 5-figure exit just by changing one keyword

Tools Mentioned:

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, get 50% off any plan, for any period at - http://bit.ly/49y6rEP

You can also watch this video here: https://www.youtube.com/watch?v=bV5_OwDB35o⁠

Want expert guidance to grow your app?

Book a quick call with App Masters:

https://appmasters.com/contact-us/

Indie App Santa: https://www.indieappsanta.com

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

You don’t need a big team or budget to succeed in ASO.

ASOMobile helps you find the best keywords, track your rankings, and see what competitors are doing — all in one simple platform.

It’s built for indie developers and pros alike, and gives you real data to grow your app faster.

This Black Friday, from November 24 to 30, get 50% off any plan, for any period — at http://bit.ly/49y6rEP

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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Jaksot(976)

Gamification Secrets That Led to 20M Users

Gamification Secrets That Led to 20M Users

We're joined by Yves Benchimol, Co-Founder and CEO of WeWard, an app that rewards users for walking more. To date, WeWard has over 20 million users who walk an extra 24% more than before using the app. Yves built WeWard to tackle the growing challenges of a sedentary lifestyle by encouraging users to walk more while integrating gamification and cognitive science principles to keep them engaged. 👉 You’ll learn: -What metrics to prioritize during the first year of growth and how to measure success -Merging tech-driven gamification and cognitive science to influence user behavior -How apps can simultaneously prioritize profit, people, and the planet 🔔 Subscribe for more app marketing tips 👍 Like if you found this helpful, and share it with fellow developers! Learn More: https://www.wewardapp.com/ https://www.linkedin.com/in/yvesbenchimol You can also watch the video: https://youtube.com/live/pZpXGlj0Hhs Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

16 Marras 202459min

Best Way to Leverage Apps Gone Free Campaigns (Part 2)

Best Way to Leverage Apps Gone Free Campaigns (Part 2)

In this podcast, we give you a quick rundown on how to create free lifetime offers for AppAdvice and Indie App Santa, plus tips on leveraging the impact of these campaigns. Get real data on the benefits of these campaigns and the best strategies to maximize their effectiveness. Watch now to learn the exact approach and to take your app to the next level! AppAdvice: https://appadvice.com/apps-gone-free Indie App Santa: https://linktr.ee/indieappsanta Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community:https://appmastersacademy.com/ Get your app audited:https://appmasters.com/audit/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

13 Marras 20249min

How SocialAI Became a Viral Phenomenon

How SocialAI Became a Viral Phenomenon

In this interview, we explore the concept of Social AI, how it can be leveraged to build a successful app business, and what the future holds for this innovative technology. We’re joined by Michael Sayman, founder of Friendly Apps and creator of SocialAI, a groundbreaking AI-driven social network. Michael launched his first iPhone app at just 13 and has since made significant contributions to product innovation at organizations like Meta and Google. Today, as a leader in generative AI at Meta, he is shaping the future of digital connections across platforms like Instagram, WhatsApp, and Facebook. You’ll gain expert insights into Social AI and how to implement it in your app to enhance user engagement, increase retention, and drive monetization. 👉 You’ll learn: -Leveraging Social AI to boost user engagement and retention -The future of app marketing with generative AI -Implementing AI-driven features for meaningful user connections 🔔 Subscribe for more app marketing tips 👍 Like if you found this helpful, and share it with fellow developers! Learn More: https://socialai.co https://www.linkedin.com/in/sayman/ Study This Tweet to Go Viral: https://x.com/michaelsayman/status/1835841675584811239 You can also watch the video: https://youtube.com/live/a1gWC2MEKFg Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

9 Marras 20241h 12min

GET 100k Downloads FAST with This Proven App Hack! (Part 1)

GET 100k Downloads FAST with This Proven App Hack! (Part 1)

In this video, you will discover our all-time favorite growth hack that has generated over 100,000 downloads and helped a client go from $100 a month to $11,000 a month! Learn how to maximize ratings, jumpstart ASO, and help you launch your app successfully without spending money on marketing. Watch now to learn the exact strategy and take your app to the next level! Links mentioned: AppAdvice: ⁠https://appadvice.com/apps-gone-free⁠ Indie App Santa: ⁠https://x.com/indieappsanta 👉 Stay tuned for Part 2! Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community:https://appmastersacademy.com/ Get your app audited:https://appmasters.com/audit/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

6 Marras 202410min

The Yu-kai Octalysis Framework Impacts 1.5B Users

The Yu-kai Octalysis Framework Impacts 1.5B Users

This week’s guest will guide you through the Octalysis Framework and how it can enhance user engagement and retention. We’re joined by Yu-kai Chou, the original creator of the Octalysis Framework and Founding Partner/Chief Creation Officer at The Octalysis Group. Yu-kai Chou is a renowned author and international keynote speaker on Gamification and Behavioral Design, having spoken at prestigious organizations like Oxford, Tesla, Google, BCG, the governments of the UK, Singapore, and many more. You’ll gain expert insights on implementing gamification and behavioral design strategies to improve user engagement, retention, and overall user experience. 👉 You’ll learn: -How to apply the Octalysis Framework to drive subscription monetization and retention -Real-world examples of gamification and its benefits -Effective onboarding strategies to improve user engagement 🔔 Subscribe for more app marketing tips 👍 Like if you found this helpful, and share it with fellow developers! Check out Yukai's book: https://yukaichou.com/books Learn More: https://www.linkedin.com/in/yukaichou/ https://octalysisgroup.com/ You can also watch the video: https://youtube.com/live/Pzx5B5fnN8s Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

2 Marras 20241h 10min

Grow Your App in 24 Hours with These Proven Google Play ASO Techniques

Grow Your App in 24 Hours with These Proven Google Play ASO Techniques

Ready to skyrocket your app’s downloads and outrank your competitors on Google Play? 🚀 In this video, we’re breaking down the exact strategies and tips you need to optimize your app store listing for maximum visibility and success. Whether you’re a seasoned developer or just starting out, mastering Google Play ASO (App Store Optimization) is essential in 2024 and beyond. 👉 You’ll learn: - Proven keyword research techniques to improve your app ranking - Secrets to designing eye-catching app icons and screenshots - The best strategies to get more reviews and higher ratings - Real-world examples of ASO success stories 🔔 Subscribe for more app marketing tips 👍 Like if you found this helpful, and share it with fellow developers! You can also watch the video: https://youtube.com/live/gPCd-CwA1fI Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

26 Loka 20241h 14min

Scaling a $1M Membership Business into an App-Based Model

Scaling a $1M Membership Business into an App-Based Model

In this interview, we will explore the journey of transforming a successful $1M membership-based business into a thriving app model. We're joined by Alison Lumbatis, founder of Outfit Formulas, a monthly outfit-planning app designed to simplify fashion for women. Alison shares her journey from blogger, influencer, and author to entrepreneur, building a community and launching her membership service in 2014, leading to the app's launch 10 years later. We'll also discuss idea validation, unique challenges, and strategies involved in making this transition. You will discover: -Insights on idea validation and the journey for transitioning to an app-based model -Effective ways to collect user data and make data-driven decisions -How to build a loyal social community and drive app growth Learn More: https://outfitformulas.com https://alisonlumbatis.com https://apps.apple.com/us/app/outfit-formulas-outfit-maker/id6447664832 App Audit: App 1: https://apps.apple.com/us/app/mindspace-daily-affirmations/id1633427328 App 2: https://play.google.com/store/apps/details?id=com.oceanmtech.dmt You can also watch the video: https://youtube.com/live/0RBzDeO1ovg Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

19 Loka 202456min

Get MASSIVE Results with These 9 Simple Tiny A/B Testing Hacks!

Get MASSIVE Results with These 9 Simple Tiny A/B Testing Hacks!

Progress over perfection. Why take 2 months revamping your onboarding, paywall, and/or product only to see a fraction of an increase in your KPIs? We've done hundreds of tests and will share A/B tests that you can run in 5 minutes or less, instantly increasing your retention and monetization. This talk was originally recorded and presented at App Promotion Summit SF in Sept 2024. https://apppromotionsummit.com/ Book a consultation call: https://calendly.com/appmasters-alok/30min Work with us to grow your apps faster & cheaper: http://www.appmasters.com/ Get training, coaching, and community: https://appmastersacademy.com/ ********************************************* SPONSORS Tired of App Store limitations? FunnelFox empowers mobile apps with web funnels that offer 100% attribution, low payment commissions, and higher subscription retention. Build and optimize your web funnel with a no-code builder, seamless payments, and A/B testing. Ready to boost your app’s revenue? Visit https://funnelfox.io/ to get started. ********************************************* We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com. ********************************************* Follow us: YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@App Masters Twitter: ⁠@App Masters TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠ *********************************************

16 Loka 202417min

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