1755: Insider Secrets of the Supplement Industry With Mike Matthews

In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life. How did the supply-chain shortage affect Legion? (2:42) Why Facebook ads are NOT what they used to be. (5:42) The value of the brand factor. (10:38) The importance of timing. (12:46) The dirty tricks behind how the supplement industries sell products. (16:27) Is the market getting better or worse with weeding out the bad actors? (24:54) The common marketing ploy of taking research and using it to build profits. (34:50) The standards that Legion holds to. (37:38) His predictions on creatine. (45:35) How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27) The details behind Mike’s latest book and who it is for. (1:05:42) How a good coach will meet someone where they are at. (1:11:45) Mike’s process of analyzing data and distributing it to the masses. (1:13:28) Related Links/Products Mentioned February Promotion: MAPS Performance and MAPS Aesthetic 50% off!! **Promo code “FEB50” at checkout** Visit Blinkist for an exclusive offer for Mind Pump listeners! Books by Michael Matthews - Legion Muscle for Life | Book by Michael Matthews Watch The Social Dilemma | Netflix Official Site Arsenic, Lead Found in Popular Protein Supplements Redcon1 Founder Aaron Singerman Sentenced to 4.5 Years In Federal Jail in The Blackstone Labs Case 'Craze' Sports Supplement Contains Meth-Like Substance: Report REDCON1 Completes Strategic Investment From Trivest Partners Pros and Cons of Creatine – Mind Pump Blog Creatine — Health Benefits, Dosage, Side Effects | Examine.com Effect of different frequencies of creatine supplementation on muscle size and strength in young adults Mind Pump Podcast – YouTube Mind Pump Free Resources Featured Guest/People Mentioned Mike Matthews (@muscleforlifefitness)  Instagram Darren Candow | KHS, University of Regina