99% Invisible

For the most part, we tend to keep our clothes relatively clean and avoid spills and rips and tears. But denim is so hard-wearing and hard-working that it just kind of amasses more and more signs of w...

9 Loka 201826min

There are a few ways to tell if you’re looking at an authentic, high-quality aloha shirt. If the pockets match the pattern, that’s a good sign, but it’s not everything. Much of understanding an aloha ...

5 Loka 201823min

Womenswear is littered with fake pockets that don’t open, or shallow pockets that can hardly hold more than a paperclip. If women's clothes have pockets at all, they are often and smaller and just fit...

2 Loka 201821min

Lumberjacks wore plaid. Punks wore plaid mini skirts. The Beach Boys used to be called the Pendletones, and they wore plaid with their surfboards. Lots of different groups have adopted the pattern ove...

28 Syys 201818min

Clothes are records of the bodies we’ve lived in. Think of the old sweater that you used to have that's just not your style anymore, or the jeans that just aren’t your size anymore. We are like snakes...

25 Syys 201823min

The year was 1982, and in the small city of Allentown on the eastern edge of Pennsylvania sat an AM radio station called WSAN. For years, it had broadcast country music to the surrounding Lehigh Valle...

19 Syys 201828min

The Sear & Roebuck Mail Order Catalog was nearly omnipresent in early twentieth century American life. By 1908, one fifth of Americans were subscribers. At its peak, the Sears catalog offered over 100...

11 Syys 201832min

A straw is a simple thing. It’s a tube, a conveyance mechanism for liquid. The defining characteristic of the straw is the emptiness inside it. This is the stuff of tragedy, and America. The invention...

5 Syys 201824min