B2B Nation

Building Your Brand on Social Media

It takes a lot of time and energy to build a valuable brand. Your brand is more than a logo or a tagline. A good brand creates emotions and feelings, and it helps you define the moments and create the...

13 Loka 202025min

How Understanding Change Management Makes You a Better Marketer

Change is hardly a new concept to B2B marketers. You’re dealing with an influx of technology and data. You likely have responsibilities for revenue growth few marketers had a decade ago. The year 20...

26 Elo 202024min

A Sales Leader’s Take on the State of B2B Sales-Marketing Alignment

Sales and marketing organizations are both tasked with adding new clients and growing revenue, but despite these shared goals, their strategies are often out of alignment (at best) or completely at od...

4 Elo 202022min

Are Personas Really the Best Way to Identify Your Buyers?

What is it that makes a B2B buyer receptive to your marketing? Is it who they are? Is it the situation they’re in? Or have they reached the point where the status quo -- the legacy software, the time-...

15 Heinä 202028min

How to Market Your Business in the Changing IT Channel

For years, the IT channel consisted of value-added resellers and systems integrators that racked servers, connected brand offices, and made sure everyone had a working PC. As the industry moves to th...

23 Kesä 202023min