Andrew Dumont: Customer Expansion and Account-Based Marketing
Andrew Dumont, marketing expert and former CMO at Bitly, was a recent guest on B2B Nation. We talked about the similarities between account-based marketing (ABM) and inbound marketing, how those two t...
28 Helmi 201717min
Marylou Tyler: Cold Email and Call Prospecting Aren't Dead
Marylou Tyler, a sales process expert and author of the book Predictable Prospecting, was a recent guest on B2B Nation. We discussed the three main buckets of sales leads, how to start effective conve...
24 Helmi 201722min
Shari Medini: the Revival of Small Community Marketing
Shari Medini, co-founder of Push Pull Marketing was a recent guest on B2B Nation. We discussed how brands and businesses of all sizes are moving to small community marketing, how Medium.com works as a...
14 Helmi 201723min
Sangram Vajre and Max Altshuler: Why Advocacy Marketing Starts Before the Sale
Sangram Vajre of Terminus and Max Altshuler of Sales Hacker were recent guests on B2B Nation. We discussed the problems of technology and training, the benefits of casting a narrow net with personaliz...
9 Helmi 201725min
Nicole Lazzaro: 4 Chemicals That Activate Happiness, and How to Gamify Them
Nicole Lazzaro, the CEO at XEODesign, was a guest on B2B Nation. We talked about the science behind what chemicals influence happiness, designing desirable brain states to help you get more done, and ...
25 Tammi 201724min
Joel Capperella: Sales Enablement is the Answer to Your Lead Quality Problem
Joel Capperella, an expert sales and marketing consultant, was a recent guest on B2B Nation. We talked about the state of sales and marketing alignment, strategies to help improve the relationship bet...
20 Joulu 201619min
Hana Abaza: The Good and the Ugly of Content Marketing
Hana Abaza, the head of strategy at Uberflip, was a recent guest on B2B Nation. In this episode, we talked about the "good and the ugly" of content marketing, how to improve your content strategy to i...
16 Joulu 201614min
Jon Miller: ABM and Account-Based Sales Development
Jon Miller, the Co-Founder and CEO at Engagio, was a recent guest on B2B Nation. In this episode, we discussed the strategy that makes up ABM, how ABM changes marketing and sales processes, how to imp...
11 Marras 201621min
