Kevin O'Malley: Sales is a Transference of Belief
Kevin O'Malley, the Vice President of Marketing at SalesLoft, was a recent guest on B2B Nation. In this episode, we discussed some of the biggest challenges facing B2B sales teams, what's changed with...
28 Syys 201614min
Shafqat Islam: How to Make Brand Storytelling Customer-Centric
Shafqat Islam, the Co-Founder and CEO of NewsCred, was a recent guest on B2B Nation. In this episode, we discussed brand storytelling, how marketers can use data to drive business results with content...
22 Syys 201619min
Rick Karlton: Why B2B Buyers Want a Prescriptive Experience
Rick Karlton, an advisory leader for the Sales Leadership Council at CEB, was a recent guest on B2B Nation. In this episode, we discussed some of the biggest challenges in B2B sales today, how B2B org...
20 Syys 201621min
Allen Gannett: Data-Driven Marketing is More than Running Reports
Allen Gannett, the CEO at TrackMaven, was a recent guest on B2B Nation. In this episode, we discussed how to become a more data-driven marketer, how Snapchat can be used for B2B, the best social chann...
13 Syys 201614min
Jack Kosakowski: Social is the New Phone for B2B Sales
Jack Kosakowski, the Global Head of B2B Sales Execution at The Creation Agency, was a recent guest on B2B Nation. In this episode, we discussed why social is relevant to sales, how to prove the ROI of...
13 Syys 201619min
Dominic Ambrosio: Are Commercial Insights Better than Thought Leadership?
Dominic Ambrosio, the managing consultant of marketing solutions at CEB, was a recent guest on B2B Nation. In this episode, we discussed commercial messaging and what means for B2B, commercial insight...
7 Syys 201621min
Michael Brenner: Content Marketing is a Commitment, Not a Campaign
Michael Brenner, the CEO of Marketing Insider Group, was a recent guest on B2B Nation. In this episode, we discussed the history of content marketing, what valuable content really looks like, understa...
22 Elo 201624min
Joe Pulizzi: Content Subscribers Make Better Buyers
Joe Pulizzi, the CEO of Content Marketing Institute, was a recent guest on B2B Nation. In this episode, we discussed the essence and value of content marketing, how to measure content marketing effica...
18 Elo 201622min
