An Insider’s View of AMD’s Turnaround Story
In this episode of B2B Nation, we talk to David Melendrez, an account manager at AMD, who manages the relationship between AMD and one of its biggest and most strategic partners: Dell. David’s job at ...
18 Tammi 202221min
How Centers of Excellence Can Help Your B2B Marketing Strategy
In this episode of B2B Nation, we’re talking to Wayne Bulsiewicz of Simplus, an Infosys company that helps its customers get more out of their Salesforce deployments. Wayne and the Simplus team are gr...
11 Tammi 202225min
What’s the Right Approach to Marketing for Your Startup?
One of the challenges that many B2B startups face is how to effectively market their product in a way that fosters growth without breaking the bank. It’s also not unusual for startups to launch their ...
4 Tammi 202227min
Tips for Leadership and Coaching to Guide the Next Generation of B2B Marketers
In this week’s episode of B2B Nation, we talk to Pedro Ramos, Executive Director of Performance at OMD EMEA, about leadership in the B2B marketing space, and how coaching and mentoring helped him grow...
21 Joulu 202123min
How Your Target Market Changes When Everyone is a Tech Buyer
In this episode of B2B Nation, Emily Gaylord, a global marketing campaigns manager for OutSystems, talks about the challenge of targeting technology tools to business people, picking the right tone fo...
7 Joulu 202113min
How Microsoft Uses and Protects Its B2B Brand
A universally recognized brand is a powerful tool for the brand’s marketers, but it can also serve as a target -- for unhappy users, for hackers, and for the competition. When it comes to recognizable...
16 Marras 202135min
Is Community the New Secret Weapon for B2B Marketers?
In this episode of B2B Nation, Mike talks with Bolaji Oyejide, the Senior Director of Demand Generation at Bevy. Bolaji and his colleagues at Bevy believe that the secret to establishing relationship...
2 Marras 202143min
How Remote Work Changes the Way We Market Cybersecurity
In this episode of B2B Nation, we talk to Christopher Bray, a cybersecurity sales and marketing veteran with experience working for some of the best-known brands in the security market. Today, Christo...
12 Loka 202118min
