The Raisin Cartels - Gambling the Future | 3
In the midst of their heated negotiations over the price of raisins, the CEO of Sun-Maid and the head of the Raisin Bargaining Association face off, each making their pitch about the state of the rais...
27 Marras 201921min
The Raisin Cartels - A New Sheriff in Raisin Land | 2
Facing a shrinking raisin market, Sun-Maid hires a new CEO with a mandate to make raisins popular with Millennials. He believes part of the reason consumers are spurning raisins is the price and is se...
25 Marras 201922min
The Raisin Cartels: A Desperate Brotherhood | 1
The humble raisin: it’s hard to imagine that dried grapes are at the center of one of the longest running business wars in the United States. But with almost all of the country’s raisins coming from a...
20 Marras 201923min
Chocolate and Sustainability | 7
Growing the cocoa needed to produce chocolate on the scale a company like Mars or Hershey needs is an immense undertaking. One serious consequence chocolate producers are now facing is deforestation i...
18 Marras 201928min
Hershey vs Mars - Global Chocolate Domination | 6
It’s a new century and Hershey’s facing unexpected trouble at home — a showdown between the company and its biggest shareholder that threatens its independence. Meanwhile, Mars is on a mission to beco...
13 Marras 201925min
Hershey vs Mars - A Chocolate Rolls Royce | 5
It’s the late 1970s and Mars is America’s top confectioner. But Hershey is hungry for a comeback. It’s plotting a return to the top powered by a rush of new candies it hopes can nibble away at Mars’ m...
11 Marras 201923min
Hershey vs Mars - Mars Attacks! | 4
It’s 1965 and Forrest Mars has just become the manufacturer of Snickers and M&M’s. He is now – at last – ready to duke it out with Hershey in a battle to become the number one candy maker in America.A...
6 Marras 201924min
Hershey vs Mars - A Candy-Coated Prayer | 3
It’s the 1940s and Forrest Mars’ plan to create a candy empire is stepping up a gear. He’s plotting to seize control of his dad’s company Mars and turn it into a Hershey killer.First he needs to get h...
4 Marras 201925min
