Category Thinkers

In this Category Short, John Rougeux explains why a concept called “category jail” needs to be on the radar of every startup. Category jail occurs when your novel solution is mentally miscategorized b...

26 Syys 20239min

In this episode, we chat with Rio Hodges, Principal at Antler. Rio encounters hundreds of startups each year through his firm's accelerator programs, so his perspective is invaluable if you’re in the ...

19 Syys 202342min

Scale Venture Partners’ Craig Rosenberg joins us on the show to talk about how category design drives demand, how he mentors founders, and a handful of stories from the startup and VC trenches. Craig...

12 Syys 202346min

Very rarely do we see such an explosion of innovation as we are seeing right now. The rise of AI reminds us very much of the early internet... just like the early dot-com era, AI will spawn a new gene...

5 Syys 202352min

You spoke and we heard you — this community needs a book club! We kicked off the first ever Category Thinkers Book Club with Eddie Yoon's classic, Superconsumers. Listen to Eddie, the co-founders of...

29 Elo 202355min

Today, we have a special guest whose work has made a lasting impact in the realm of category design — Kipp Bodnar, the Chief Marketing Officer at HubSpot. 🛠️ About HubSpot: HubSpot isn't just a so...

22 Elo 202342min

There's plenty of examples of founders, obsessed with a problem, applying category design to build their business and dominate their market. But realistically, most people that first encounter catego...

15 Elo 202359min

You can read the books, and listen to all the podcasts about Category Design, but nothing beats learning from the experience of someone currently in the trenches of designing a new category. That's w...

8 Elo 202350min