Decoder with Nilay Patel

In this installment of our Centennial Series on companies that are over 100 years old, we are talking to Barnes & Noble CEO James Daunt. The last few decades have thrown some hurdles in Barnes & Noble’s way, however. Far from being the monster that inspired the plot of the movie You’ve Got Mail, it’s had to face down a new Goliath called Amazon and the general decline of big-box retail stores. After years of closures and declining revenues, Barnes & Noble was bought out by activist investors in 2019, who installed Daunt as CEO, and he’s managed to turn things around by doing two main things.  First, he has decentralized operations of the stores, letting each store act like a local bookshop and giving his booksellers more control over what titles they sell and display. He immediately ended a system that allowed publishers to pay for special placement in bookstores, which he said corrupted the entire system in service of short-term profits. Second, he’s using Barnes & Noble’s scale to build a purchasing and distribution pipeline that serves as the rest of the book industry’s competitor to Amazon.  We get into all of it — the culture wars, J.K. Rowling, book ban bills in states across the country, and how Barnes & Noble went from being the bully on the block to competing with Amazon. Links Hedge Fund Buys Barnes & Noble Can Britain’s Top Bookseller Save Barnes & Noble? - The New York Times How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore Barnes & Noble to expand, marking a new chapter for private equity #BookTok: Is TikTok changing the publishing industry?  How book lovers on TikTok are changing the publishing industry Barnes & Noble History Transcript: https://www.theverge.com/e/23406145 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Hadley Robinson and it was edited by Jackson Bierfeldt.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

16 Maalis 20231h 3min

Gustav Söderström has worked at Spotify for a long time; his first big project was leading the launch of its mobile app back in 2009. That makes him the perfect company leader to talk to about Spotify’s recent redesign, which introduces a visual, TikTok-like feed for discovering new content on the app’s homepage. As his boss CEO Daniel Ek put it last week, it’s “the biggest change Spotify has undergone since we introduced mobile.” With the title of co-president and chief product and technology officer, Söderström is responsible for not only how Spotify looks and feels but also all the AI work happening behind the scenes to power its increasingly important recommendations. According to Söderström, it turns out that improving those recommendations is actually at the heart of the big redesign. “I think companies that don’t have an efficient user interface for a machine learning world are not going to be able to leverage machine learning,” he told Alex Heath on the newest episode of Decoder. Links: https://en.wikipedia.org/wiki/Napster Spotify is laying off 6 percent of its global workforce, CEO announces Spotify’s new design turns your music and podcasts into a TikTok feed Alex Heath's Tweet Functional versus Unit Organizations Two-Pizza Teams Transcript: https://www.theverge.com/e/23402123 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

14 Maalis 202358min

Intro: Steve Bandrowczak, the CEO of Xerox, an iconic company that got started all the way back in 1906 as a manufacturer of photo paper and is, of course, best known for pioneering the copy machine. Here in 2023, Xerox has moved well beyond paper. It now works with companies large and small to provide IT services: it optimizes workflows, manages data, automates parts of businesses, and yes, still fixes the printers. Steve insists there’s still a lot in the world to print, and selling and servicing printers continues to be where Xerox begins its relationships with most customers. And fixing printers is getting high tech: Steve is excited about his new AR app that walks you through getting the copy machine working again so you don’t have to wait for a technician to come fix it.  We also talked about the future of Xerox’s legendary Palo Alto Research Center, or PARC, whether Xerox wants more consolidation, and we even spitball some ideas about how to get Gen Z excited about printers.  Links: John Visentin, Xerox C.E.O., Dies at 59 Xerox Ousts CEO In Deal With Icahn Carl Icahn Makes Case for Xerox-HP Union Xerox abandons $35 billion hostile bid for HP Apple Lisa: the ‘OK’ Computer About PARC, a Xerox Company Transcript: https://www.theverge.com/e/23394156 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Hadley Robinson and it was edited by Jackson Bierfeldt.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

9 Maalis 20231h 3min

Pali Bhat joined Reddit from Google about a year ago — he’s actually Reddit’s first-ever chief product officer, which is pretty surprising considering that Reddit is a series of product experiences: the reading experience, the writing experience, and importantly, the moderation experience. One thing we always say on Decoder is that the real product of any social network is content moderation, and Reddit is maybe the best example of that: every subreddit is shaped by volunteer moderators who use the tools Reddit builds for them. So Pali has a big job bringing all these products together and making them better, all while trying to grow Reddit as a platform. This was a really deep conversation, and it touched on a lot of big Decoder themes. I think you’re going to like it. Okay, Pali Bhat, the chief product officer of Reddit. Here we go. Links: New features aimed at making Reddit easier to use: an update on our product priorities focussed on simplification Reddit’s new features include a TikTok-style video feed Reddit is bringing back r/Place, its April Fools’ Day art experiment How to buy a social network, with Tumblr CEO Matt Mullenweg Microsoft thinks AI can beat Google at search — CEO Satya Nadella explains why AI-generated fiction is flooding literary magazines — but not fooling anyone Transcript: https://www.theverge.com/e/23390325 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Maalis 202359min

We taped this episode live at Hot Pod Summit. That’s our conference for the podcast industry. We have a whole newsletter for podcasters. It’s called Hot Pod, written by our very own Ariel Shapiro. Hot Pod Summit is where we bring that community of creators, trendsetters and decision-makers together to explore the latest developments in podcasting, audiobooks, and more. It was a packed house and a great time. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedia’s digital audio group. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHeart’s revenue, which was $1 billion last quarter alone. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who you’ll hear Conal talk about quite a lot. Conal and iHeart Digital earned that success by doing some unconventional things. Whereas other big podcasting players like Spotify and Apple have tried to boost revenue through subscriptions or platform exclusivity, Conal shunned those approaches and said he’s going for big audience reach, made possible in part by his ability to run ads and even shows on iHeart’s huge network of traditional radio stations. But that maverick approach has included some controversial steps as well. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. To many in the industry, that seemed pretty disingenuous. So of course I asked Conal about that and lots more. He was a great guest, super game to answer the questions, especially in front of a live audience. Links: iHeartMedia Buys Stuff Media for $55 Million - WSJ  Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads  Cost Per Thousand (CPM) Definition and Its Role in Marketing Spotify reportedly paid $200 million for Joe Rogan’s podcast - The Verge Chris Dixon thinks web3 is the future of the internet — is it? - Decoder, The Verge Decoder with Nilay Patel (@decoderpod) Official | TikTok   Transcript: https://www.theverge.com/e/23381445 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Helmi 20231h 6min

Hello and welcome to Decoder. I’m Nilay Patel, editor in chief of The Verge, and Decoder is my show about big ideas, and other problems.  Today, I'm talking to Mitchell Baker, the chairwoman and CEO of Mozilla, the organization behind the Firefox browser, the Thunderbird email client, the Pocket newsreader, and a bunch of other interesting internet tools. Now as you all know, Decoder is secretly a podcast about org charts – maybe not so secretly, and Mozilla’s structure is really interesting. Mozilla itself is a nonprofit foundation, but it contains within it something called the Mozilla Corporation, which actually makes Firefox and the rest. Mitchell is the chairwoman of the foundation, and the CEO of the corporation. And the Mozilla Corporation, which they charmingly call MoCo, can make a profit - or it can least be taxed, which is an important distinction you’ll hear Mitchell talk about. I bring this up because Mozilla has been around since 1994 in a variety of structures and business models – it started as a company called Netscape, and Mitchell was one of the first employees in the legal department. Netscape’s product was Netscape Navigator, the first commercial web browser, which of course changed the consumer internet and scared Microsoft so much it did a bunch of anticompetitive things that led to the famous antitrust case. In the meantime, Netscape got sold to AOL, and along the way Mitchell led the somewhat renegade Mozilla Project inside the company which eventually lead to Mozilla the non-profit foundation that eventually launched Firefox. It’s a lot! But now Mitchell is trying to live up to Mozilla’s nonprofit ideals of protecting the open internet while still trying to compete and cooperate with tech giants like Apple and Google. And these are complicated relationships: Google still accounts for a huge percentage of Mozilla’s revenue – it pays hundreds of millions of dollars to be the default search engine in Firefox. And Apple restricts what browser engines can run on the iPhone – Firefox Focus on the iPhone is still running Apple’s webkit engine, something that regulators, particularly in Europe want to change.   On top of all that, some big foundational pieces of the web are changing: Microsoft is aggressively rolling out its chatGPT-powered Bing search engine in an effort to displace Google and get people to switch to the Edge browser, and Twitter’s implosion means that Mitchell sees Mastodon as one of Mozilla’s next big opportunities.  So how does Mozilla get through this period of change while staying true to itself? And will anyone actually switch browsers again? Turns out – it might be easier to get people to switch on phones, than on desktops. That’s Mozilla’s belief, anyway. Links: Netscape - Wikipedia The State of Mozilla: 2021 — 2022 Annual Report The future of computers is only $4 away, with Raspberry Pi CEO Eben Upton Firefox drops Google as default search engine, signs five-year deal with Yahoo Microsoft thinks AI can beat Google at search — CEO Satya Nadella explains why Microsoft announces new Bing and Edge browser powered by upgraded ChatGPT AI A beginner’s guide to Mastodon, the hot new open-source Twitter clone Transcript: https://www.theverge.com/e/23362385 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

14 Helmi 20231h 7min

I’m coming to you from Microsoft’s campus in Redmond, where just a few hours ago, Microsoft announced that the next version of the Bing search engine would be powered by OpenAI, the company that makes ChatGPT. There’s also a new version of the Edge web browser with OpenAI chat tech in a window that can help you browse and understand web pages.  The in-depth presentation showed how OpenAI running in Bing and Edge could radically increase your productivity. They demo’d it making a travel itinerary, posting to LinkedIn, and rewriting code to work in a different programming language. After the presentation, I was able to get some time with Microsoft CEO Satya Nadella. Nadella has been very bullish on AI. He’s previously talked about AI as the next major computing platform. I wanted to talk about this next step in AI, the partnership with OpenAI, and why he thought now was the best time to go after Google search. This is a short interview, but it’s a good one. Okay, Satya Nadella, CEO of Microsoft. Here we go. Watch this interview as a video Microsoft announces new Bing and Edge browser powered by upgraded ChatGPT AI All the news from Microsoft’s February AI event Transcript: https://www.theverge.com/e/23354035 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. Today's episode was produced by Creighton DeSimone, Jackie McDermott, Vjeran Pavic and Becca Farsace and it was edited by Callie Wright. The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

8 Helmi 202324min

HBO started as an experiment. It was a way to get people to switch from getting TV over broadcast antennas to cable by offering events you’d otherwise need tickets to see: boxing, plays, movies. That’s where the name Home Box Office comes from. But it grew from there in surprising ways: HBO was a major innovator in satellite distribution, in working with cable operators around the country, and of course in programming. The company’s taste and style has influenced and shaped culture for a generation now. And importantly, HBO did it without any real data: the cable companies owned all the subscribers, so HBO made decisions through instinct and experience. The amazing thing about HBO is that it has stayed true to itself through an absolutely tumultuous set of ownership changes and strategy shifts. If you’re a Decoder listener you know about the chaos of AT&T and HBO Max and the sale to Discovery to create Warner Brothers Discovery, but it’s so much twistier than that. I talked through all of those twists with Felix Gillette and John Koblin, authors of the terrific book It’s Not TV: The Spectacular Rise, Revolution, and Future of HBO. Felix and John also peeled back the curtain on your favorite HBO shows from Sex and the City to Game of Thrones. Before we get into the episode, I have to do our usual set of disclosures: I’m a Netflix executive producer. We made a Netflix show called The Future Of. You should watch it. I’m hopelessly biased in favor of the show we made. Also, Vox Media has a minority investment from Comcast. They don’t like me very much. And I worked at AOL Time Warner. I quit to start The Verge.  Ok that’s that. Let’s get into the interview—it’s a good one. Transcript: https://www.theverge.com/e/23352141 Credits: Decoder is a production of The Verge and part of the Vox Media Podcast Network. It was produced by Creighton DeSimone and Jackie McDermott and it was edited by Callie Wright.  The Decoder music is by Breakmaster Cylinder. Our Editorial Director is Brooke Minters and our Executive Director is Eleanor Donovan. Learn more about your ad choices. Visit podcastchoices.com/adchoices

7 Helmi 20231h 6min