EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

It’s time to own your knowledge graph! Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization. Listen in as she helps guide us in understanding the concept of semantic relationships, but more importantly, hear her call! Get back to BASICS! SchemaApp is trying to train the world, and you can dive in with the CEO of a really fantastic tool! [00:02:21] Introducing Martha van Berkel’s schema journey [00:08:00] How important is Structured Data in SEO? [00:08:39] History of Structured Data for Websites [00:10:15] The Moment the Chaos Stopped [00:11:46] Schema.org: One Ring to Rule Them All [00:15:21] The Definition of Semantics [00:16:51] Think About Schema like the Biological Classification [00:17:36] Solving Schema at Scale [00:19:30] Reporting on the Value of Structured Data Deployment [00:23:16] EDGE of the Web Title Sponsor: Site Strategics [00:24:40] It’s Not Google’s Knowledge Graph, It’s Yours [00:30:06] Friends Don't Let Friends Schema Spam [00:32:48] We Need to Go Back To Basics [00:34:01] Training the World [00:35:37] EDGE of the Web Sponsor: Wix [00:37:15] Schema is Your First Communication with Google Thanks to our sponsors! Site Strategics http://edgeofthewebradio.com/site  Wix: http://edgeofthewebradio.com/wix  Follow Guest Twitter: @marthavanberkel LinkedIn: SchemaApp Martha van Berkel YouTube: SchemaApp

19 Touko 202339min

Hot after the search announcement at Google I/O conference, Erin, Mordy and Jacob roll through the slew of changes that are coming to SEO. Search Generative Experience will be the coin of the realm, and SEO tools are in red alert! We go through stories from The Verge, Search Engine Land and a series of AI news items. Always a hat tip to Barry Schwartz from Search Engine Roundtable, the SEO prophet. News from the EDGE: [00:02:58] The AI Takeover of Google Search [00:18:58] What are Ads Going to Look Like in SGE? [00:21:17] EDGE of the Web Title Sponsor: Site Strategics [00:22:29] Googles Ad Transparency Center  AI Blitz: [00:24:01] AI experts sound alarm on technology going into 2024 election: ‘We're not prepared for this’ [00:27:48] Amazon working on AI tools to generate videos, images for advertisers [00:28:19] OpenAI rolls out more than 70 ChatGPT plugins including Internet access [00:28:36] Meta Announces AI-Powered Tools To Streamline Ad Processes [00:28:39] Airtable AI Makes Modern AI Accessible Across the Enterprise [00:28:51] AI Girlfriend: This influencer is making $1/minute with a bot trained on her voice [00:30:39] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks Barry Blast from Search Engine Roundtable: [00:32:28] Google: Invalid Schema Markup Doesn't Hurt You [00:33:50] Google Reiterates: Google Analytics 4 Deadline Is Not Changing [00:35:29] Google I/O Search Algorithm Ranking Update - Unconfirmed Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

17 Touko 202339min

EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your indexability on Google. Bonus: Impact of ChatGPT to SEO’s? Tune in as they discuss the current state of Google’s approach on indexing… right here on the EDGE! [00:02:40] Introducing Areej AbuAli  [00:04:07] Controlling Crawlability and Indexability [00:07:37] Google Filtering Indexing? [00:09:50] Google’s Control on Content [00:12:17] EDGE of the Web Title Sponsor: Site Strategics [00:13:06] Utilizing ChatGPT at Scale  [00:17:13] The Ethical Dilemma surrounding AI  [00:19:00] EDGE of the Web Sponsor: Wix [00:20:57] What Tools Strengthen your SEO Content? [00:24:46] Tips to Aspiring Tech SEO’s  [00:29:08] Areej AbuAli pro advice   Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/areej_abuali https://www.linkedin.com/in/areejabuali/ womenintechseo.com crawlina.com

12 Touko 202332min

It’s Here, the AI Blitz section of News from the EDGE. We’ve fought it long enough, now AI News has its own section. We go through a slew of news in digital marketing as well as delve into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg! Resistance is Futile….and ChatGPT has a lot to say when going on dates! News from the EDGE: [00:01:59] Really Bad Dad Jokes from Mordy [00:03:12] Leaked over a Google- “We are losing the AI battle” - LINK [00:09:23] EDGE of the Web Title Sponsor: Site Strategics [00:10:02] Could the 10 blue links be going away? - LINK AI Blitz: [00:19:35] Warren Buffet’s Take on AI - LINK [00:21:09] OpenAI’s New Text-to-3D Model - LINK [00:21:58] Announcing the Next Wave of AI Innovation with Microsoft Bing and Edge - LINK [00:23:25] OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data - LINK [00:24:39] ChatPDF (SEO Audit data to Summaries) - LINK [00:25:31] Ray Kurzweil Rebuts Calls To Pause AI Research - LINK Barry Blast from Search Engine Roundtable: [00:27:48] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:28:28] Barry Blast 1: Google Video Structured Data No Longer Requires Descriptions - LINK [00:29:31] Barry Blast 2: Google: It's A Terrible Idea To Disavow Links Based On Third-Party Metrics - LINK Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

9 Touko 202334min

It’s time to move to GA4, folks! Google Analytics 4 is upon us - and it’s time to get migrating! We cover a number of articles, but none more important than: (1) Update your WPCode plugin now and, (2) Get to GA4 fast…..the end is nigh! Great articles from Roger Montii, Nicole Farley and, of course, Barry Schwartz. News from the EDGE: [00:05:25] WordPress plugin compromised again! [00:12:40] EDGE of the Web Title Sponsor: Site Strategics [00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year! [00:16:56] Pinterest and Amazon are partnering with ads [00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks [00:20:25] Volatility from the April 2023 Google Reviews Update Barry Blast from Search Engine Roundtable: [00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again? [00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names [00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search Helpful Links: Google Analytics Setup The Ultimate Guide for setting up a Google Analytics 4 property Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio #StandwithUkraine edgeofthewebradio.com/ukraine

2 Touko 202335min

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it’s like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry. Join them as they explore what it’s like being an entrepreneur. . . on the EDGE! [00:02:43] Introducing Areej AbuAli [00:05:25] Interest in Technical SEO [00:07:36] Computer Engineering and SEO? [00:08:54] Education in SEO [00:11:01] Enterprise vs. Mid Market/SMB [00:14:35] Technical SEO for the Enterprise [00:16:13] EDGE of the Web Title Sponsor: Site Strategics [00:17:10] The Entrepreneurial Journey [00:19:57] Women in Tech SEO Community [00:22:52] The Challenges of Being a Woman in SEO [00:26:47] EDGE of the Web Sponsor: Wix [00:27:21] Women in Technical SEO Festival [00:29:15] WTS Mentoring Focus [00:33:17] EDGE of the Web Sponsor: SE Ranking [00:34:25] Going International Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix SE Ranking: https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/areej_abuali https://www.linkedin.com/in/areejabuali/ womenintechseo.com crawlina.com Would love it if you'd give us a rating on ratethispodcast.com/edge!

27 Huhti 202336min

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system? These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE! News from the EDGE: [00:05:45] Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics [00:12:38] EDGE of the Web Title Sponsor: Site Strategics [00:13:44] Did You Wake Up Sunday (Or Worse, MONDAY) With a Bit of a Budget Freak Out Over Your Facebook Ads? [00:15:31] New Rules Being Rushed Into Existence by Global Leaders While AI Chatbots and Tools Continue to Grow [00:20:55] EDGE of the Web Sponsor: InLinks Barry Blast from Search Engine Roundtable: [00:22:28] Here Is What Changed With The Google Helpful Content Guidance - Page Experience & More  [00:24:45] Google Reviews Update Heats Up Again [00:26:25] Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer  Resources Video: The AI Dilemma Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site     Inlinks https://edgeofthewebradio.com/inlinks Follow Us: Twitter: @ErinSparks Twitter: @MordyOberstein Twitter: @TheMann00 Twitter: @EDGEWebRadio Would love it if you'd give us a rating on ratethispodcast.com/edge! #StandwithUkraine edgeofthewebradio.com/ukraine

25 Huhti 202332min

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily.  Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and what makes it different than e-commerce SEO. Lastly, he and Erin Sparks opine on what the SEO community needs to thrive today. Now let’s join the SEO marketplace and talk marketplace SEO. . . on the EDGE! [00:00:34] Reintroducing Brodie Clark [00:01:48] Marketplace SEO [00:09:39] Top 5 Points for Marketplace SEO [00:15:22] EDGE of the Web Title Sponsor: Site Strategics [00:16:07] Google's Choosing Not to Index Sometimes [00:19:36] User-Generated Content [00:21:57] EDGE of the Web Sponsor: Wix [00:22:31] Localized Content Strategy in Marketplace SEO [00:24:44] Unique Content [00:28:03] What Does the SEO Community Need to Thrive [00:33:04] EDGE of the Web Sponsor: SE Ranking [00:34:38] Fear of Scrutiny Thanks to our sponsors! Site Strategics https://edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/brodieseo https://brodieclark.com/notes/ https://www.linkedin.com/in/brodieclark/ https://brodieclark.com/marketplace-seo/ Would love it if you'd give us a rating on ratethispodcast.com/edge!

20 Huhti 202339min