636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling
Most founders think scaling Facebook ads is about finding one winning ad and spending more behind it. But that's not how it works — especially not anymore. Here's the truth: the brands that scale o...
2 Maalis 11min
635: The Meta Ads System Working in 2026 | Nick Shackelford
Nick Shackelford has spent hundreds of millions of dollars profitably on Meta ads and grown Structured from zero to $76 million in revenue in under three years. And he's here to tell you this clearl...
27 Helmi 50min
634: (Solo) My Current AI Stack (and How It’s Helping Us Move 10x Faster at Foundr)
Most founders are either ignoring AI or drowning in it. But here's what I've learned after 13 years of building Foundr: AI isn't a shortcut to success — it's a tool. And when used right, it's like upg...
23 Helmi 12min
633: We Built a $42M Business by Reinventing Coffee | Purity Coffee
Amber and Andrew Salisbury turned a marriage argument about coffee into an eight-figure health food empire. After Andrew couldn't find a single coffee brand that prioritized health over marketing, t...
20 Helmi 48min
632: (Solo) Why In-Person Still Wins (Even in a Remote World)
We've glorified remote work — the flexibility, the efficiency, the freedom to work from anywhere. And don't get me wrong, I love it too. But here's what we've lost in translation: humans are wired for...
16 Helmi 7min
631: He Built a $125M Brain Food Brand With Just 10 People | Will Nitze
Will Nitze went from selling Linsanity T-shirts in his college dorm to building IQ Bar into a $125 million brain food empire—with just a team of ten people. No bloated headcount. No burning through ...
12 Helmi 51min
630: (Solo) How to Find People Who Actually Care About Your Business
Most founders are desperate to hire — but they're asking the wrong question. It's not "How do I find great people?" It's "How do I find people who care as much as I need them to?" Here's the truth:...
9 Helmi 11min
629: $50K to $300M+: How Two L'Oréal Employees Built Glow Recipe | Sarah Lee
Sarah Lee went from cold-emailing 700 journalists by hand and sleeping two hours a night to building Glow Recipe into a nine-figure global skincare brand inside Sephora. And she did it without raising...
5 Helmi 59min
