How I Built This with Guy Raz

Sadie Lincoln and her husband, Chris, had what seemed like the perfect life – well-paying jobs, a house in the Bay Area, two kids. But one day they decided to sell everything and start a new business called Barre3: a studio exercise program that blends ballet with pilates and yoga. Today, Barre3 has more than 100 studios across the country. PLUS in our postscript "How You Built That," we check back with Alexander Harik, who turned his mom's recipe for fragrant Middle Eastern za'atar spread into Zesty Z: The Za'atar Company. (Original broadcast date: September 11, 2017.) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5 Marras 201847min

When Jon Stein realized he couldn't stand the sight of blood, he gave up the idea of becoming a doctor. Instead, he went into finance, but soon grew restless with "helping banks make more money." So he decided to build a business where he could help everyday investors make more money: an online service that would use a combination of algorithms and human advisers. Jon launched Betterment at a precarious time — shortly after the financial crash of 2008. But today, the company has roughly 13 billion dollars under management. PLUS in our postscript "How You Built That," how Gerry Stellenberg combined his knack for technology and his love for pinball to create the P3: a pinball machine that allows a real-life ball to interact with virtual objects. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

29 Loka 201853min

At age 40, Bobby Trussell's promising career in horse racing hit a dead end. With bills to pay and a family to support, he stumbled across a curious product that turned into a lifeline: squishy-squashy memory foam. He jumped at the chance to distribute Swedish memory foam pillows and mattresses to Americans. Tempur-Pedic USA began by selling to chiropractors and specialty stores, providing one of the first alternatives to spring mattresses. Today, the company is one of the largest bedding providers in the world. PLUS in our postscript "How You Built That," how Christopher Rannefors created BatBnB: a sleek wooden box that hangs on your house and provides a home for mosquito-eating bats. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

22 Loka 20181h 2min

Jenn Hyman got the idea for Rent the Runway in 2008, after she watched her sister overspend on a new dress rather than wear an old one to a party. Jenn and her business partner built a web site where women could rent designer dresses for a fraction of the retail price. As the company grew, they dealt with problems that many female entrepreneurs face, including patronizing investors and sexual harassment. Despite these challenges, Rent The Runway now rents dresses to nearly six million women and has a reported annual revenue of $100 million. PLUS in our postscript "How You Built That," we check back with Monica Mizrachi and her son Solomon who built EzPacking, a business that sells sets of clear squishy plastic packing cubes. (Original broadcast date: August 7, 2017.) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

15 Loka 201854min

In the late 1990s, Adam Lowry and Eric Ryan took on the notion that "green doesn't clean" by setting out to make soap that could clean a bathtub without harming the environment. Adam started experimenting with baking soda, vinegar, and scented oils, while Eric worked on making sleek bottles that looked good on a kitchen counter. Just a few years later, Adam and Eric were selling Method cleaning products in stores throughout the country, after a bold gamble got them on the shelves of Target. PLUS, for our postscript "How You Built That," how Loren and Lisa Poncia turned a 100 year-old family business into an organic beef supplier: Stemple Creek Ranch. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

8 Loka 201855min

In the pre-Internet 1970's, Sandy Lerner was part of a loosely-knit group of programmers that was trying to get computers to talk to each other. Eventually, she and Len Bosack launched Cisco Systems, making the routing technology that helped forge the plumbing of the Internet. But when things turned sour at the company, she was forced to leave, giving her the chance to start something entirely new: an edgy line of cosmetics called Urban Decay. PLUS in our postscript "How You Built That," how Justin Li created a solution for staying cool and hydrated in the heat with IcePlate. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1 Loka 20181h

As a refugee growing up in Tel Aviv, Haim Saban remembers not having enough money to eat. As an adult, he hustled his way into the entertainment business, writing theme songs for classic cartoons like Inspector Gadget and Heathcliff. But producing the mega-hit Mighty Morphin Power Rangers put him on track to becoming a billionaire media titan. PLUS in our postscript "How You Built That," we check back with Chris Waters who created Constructed Adventures, elaborate scavenger hunts for all occasions. (Original broadcast date: March 27, 2017.) See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

24 Syys 201842min

Bobbi Brown started out as a makeup artist in New York City, but hated the gaudy color palette of the 1980s. She eventually shook up the industry by introducing "nude makeup" with neutral colors and a natural tone. In 1995, Estée Lauder acquired Bobbi Brown Cosmetics and Bobbi remained there for 22 years, until she realized the brand was no longer the one she had built. PLUS, for our postscript "How You Built That," how Emma Cohen and Miles Pepper saw a problem with plastics and developed a collapsible, reusable drinking straw. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

17 Syys 201851min