2Bobs—with David C. Baker and Blair Enns

Blair leads a discussion on how clients tend to take mental shortcuts in making business decisions, and how we can nudge clients without manipulating them to make a decision that is in their best inte...

4 Heinä 201840min

David and Blair compare each other's competitiveness, and then offer some specific ways principals can actually collaborate with their competitors as a part of building beneficial business relationshi...

20 Kesä 201827min

Blair and David come up with descriptive words that help clarify each of the four parts of what David calls the "pantheon" for new business: positioning, lead generation, sales, and pricing. Pricing C...

6 Kesä 201827min

David and Blair explore the big topic of personality assessment tools that can help firms "get the right people on the bus." Not Your Typical Personality Types →

16 Touko 201833min

Blair and David dive into a discussion on ownership structures, looking at the results of a survey that David did recently about partnerships.

2 Touko 201834min

Listeners on Twitter wanted to know what clients actually want from creative firms, so David makes a list based on his experience of what good clients want, while Blair's reaction is "who cares what c...

18 Huhti 201834min

David gets Blair to expound on his statement that "the value conversation is where value pricing theory goes to die," and how crucial that conversation is within the sales framework he lays out in his...

4 Huhti 201835min

David and Blair take a stab at answering the complicated question of what success looks like for each of them personally, as well as what it means for their clients.

21 Maalis 201830min