A Change of Brand

A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer companies and their rebrand glory, drama, or disaster. In this series we will go deeper than color palettes and typography, talking with brand leaders and agency creatives to retell the story behind the change. Getting into the nitty-gritty, we learn about their leading-edge work, creative process, and approach to change management. Regardless of fame or fail, our mission is to tell these stories to educate and inspire others facing a change of brand.

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Dunkin’ with Tosh Hall

What's in a name, or a donut? In 2018, Dunkin' Donuts riled up Bostonians and traditionalists nationwide with a name change and rebrand that shifted focus from its signature breakfast staple. Tosh Hal...

19 Tammi 202143min

Airbnb with Jowey Roden

Rebranding is always a ballsy move, and some would argue Airbnb took the challenge quite literally when it revealed its refreshed look in 2014. Jowey Roden, one of the designers on the project and no...

12 Tammi 202150min

Mailchimp with Mark DiCristina

Mailchimp’s 2018 rebrand, led by Collins, made headlines for brave and bold choices. In this debut episode, we interview Mailchimp’s VP of Brand Mark DiCristina to get the inside scoop on this change ...

5 Tammi 202138min