Account Management Podcast (a tactical guide to success)

Account Management Podcast (a tactical guide to success)

The account management podcast for client success and post-sales teams. Hosts Fred Fuller and John Brown, authors of A Dragon Walks Into a Meeting, share practical tactics for what happens after the sale: building client relationships and trust, client scorecards, handling outages and escalations, negotiating renewals, business ethics, and leading an account management team. Whether you're new to account or client management or running a customer success organization, you'll get real-world advice you can use on your next client call. Learn more and work with us: fuller-brown.com

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Jaksot(36)

Wrap up of the basics of Account Management

Wrap up of the basics of Account Management

In this episode, Fred and John do a wrap-up of topics from the book.  Including: Be more than a pass through Be a student of the game Be a person of character Resources available for further study

17 Helmi 202347min

Communications (Part 2)

Communications (Part 2)

In this episode, Fred and John continue the conversation about the right way to approach communication with your clients.  Including: -Communication with emotional context -Knowing your audience -Usin...

11 Heinä 202244min

Communications (Part 1)

Communications (Part 1)

In this episode, Fred and John discuss the right way to approach communication with your clients.  Including: - When to communicate - Dangers of email - Being positive - Grammar and syntax

8 Helmi 202249min

The Art of Client Entertainment

The Art of Client Entertainment

In this episode, Fred and John discuss the (sometimes tricky) art of client entertainment.  Including: - Basics of approach to the process - Rules of the road - Difficult situations including harassme...

11 Joulu 20211h 8min

Meetings and Agendas

Meetings and Agendas

In this episode, Fred and John discuss the finer points of putting together a successful client meeting.  How to prepare, how to ensure no technical failures, and how to project presence.  Also what t...

1 Marras 202146min

How to Travel

How to Travel

One of the least discussed aspects of Account Management is how to approach travel.  In this episode, Fred and John discuss the three commandments of business travel: 1. Pack light and never check you...

23 Elo 202130min

Lead By Example

Lead By Example

In this episode, Fred and John discuss how to lead by example as an Account Manager.  Discussion of the strategies and tactics to demonstrate leadership in your organization and with your clients.

11 Heinä 202148min

Remind the Client Why You are There

Remind the Client Why You are There

In this episode, Fred and John discuss the basics of reinforcing your value proposition to your client.  Including a deep-dive into the seven-step QBR (Quarterly Business Review) process.  Also, a dis...

5 Kesä 202146min

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