How e.l.f. Beauty's Super Bowl spot with Jennifer Coolidge boosted the brand
Chief Brand Officer Laurie Lam on where e.l.f. has found success and what comes next
12 Huhti 202322min
Dove CMO on making purpose work and avoiding AI hype
Dove Global Chief Marketing Officer Alessandro Manfredi talks about why the Campaign for Real Beauty works after all these years, because it's not trying to tack an unrelated cause onto the brand. And...
5 Huhti 202324min
How Church & Dwight drops the hammer on growth
Surabhi Pokhriyal, Chief Digital Growth Officer of Church & Dwight, discusses her company's new take on the Chief Marketing Officer role and how it's looking to thrive during inflationary times by foc...
29 Maalis 202320min
Why Acrisure introduced itself behind sports arena naming rights
CMO Elliott Bundy on how the insurance and fintech player jump-started awareness
22 Maalis 202319min
Purpose marketing hits and misses
We continue our monthly look at purpose ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency. This episode explores ads from Volvo, Kraft as well as some tra...
15 Maalis 202317min
How cosmetics brand Lush does corporate activism
Lush's Chief Ethics Officer Brandi Halls discusses the challenges of corporate activism, and how the brand has navigated marketing without social media.
8 Maalis 202321min
How Uniqlo is engaging Gen Z with livestream shopping and in-store marketing
Group officer Masahiko Nakasuji talks about customer engagement, in-store events and sustainability
1 Maalis 202323min
How hospital system New York Presbyterian is helping patients prioritize wellness
CMO Devika Mathrani talks about becoming a health care brand that goes beyond the doctor's office
22 Helmi 202320min
