Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

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How Marriott is navigating the pandemic and finding its way into the metaverse

How Marriott is navigating the pandemic and finding its way into the metaverse

Brian Povinelli, senior VP at the hotel chain, talks about Marriott's first NFT collection, how people are traveling, and what the omicron variant means for hospitality.

5 Tammi 202220min

How Campbell's is riding the cookie craze

How Campbell's is riding the cookie craze

Danielle Brown discusses a new campaign for Pepperidge Farm's Milano brand.

22 Joulu 202119min

Marketers of the Year

Marketers of the Year

Ad Age reporters break down our annual Marketers of the Year list, a ranking of 10 companies with business results driven by breakthrough advertising and smart strategic thinking. We dig into why each...

15 Joulu 202128min

Managing the CMO-CEO relationship

Managing the CMO-CEO relationship

The secrets of maintaining a healthy relationship in the C-suite from the top marketer at Pernod Ricard, Pam Forbus, and the woman who hired her, CEO Ann Mukherjee, who is a former CMO.

8 Joulu 202132min

Why Albertsons is starting its own retail media network

Why Albertsons is starting its own retail media network

Albertsons' Kristi Argyilan talks about the evolution of shopper marketing and shifting consumer behavior amid product price increases.

1 Joulu 202121min

How eBay is positioning itself this holiday season

How eBay is positioning itself this holiday season

EBay's head of fashion Charis Marquez talks about consumer behavior amid supply chain issues and what the online marketplace has in store for holiday

17 Marras 202118min

How buy now, pay later brand Affirm is building brand awareness

How buy now, pay later brand Affirm is building brand awareness

Marketing exec Erika White discusses Affirm's new holiday campaign, consumer adoption, and where the brand might show up in 2022.

10 Marras 202121min

How Roomba is marketing its robot vacuum

How Roomba is marketing its robot vacuum

The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins th...

3 Marras 202119min

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