Multicultural vaccine marketing
Behind the city of Chicago's moves to spread awareness about vaccine marketing to Black and Brown audiences, including using outreach to barbershops and faith communities. Joining the pod to discuss a...
30 Kesä 202126min
How Merrell is working to make the outdoors more diverse
CMO Janice Tennant talks about how the footwear brand is marketing with diversity in mind to make the outdoors more welcoming to women and minorities.
23 Kesä 202120min
Rethinking women's pro sports
Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins th...
16 Kesä 202128min
Yum Brands CMO on brand-boosting strategies
Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he...
9 Kesä 202124min
Carvel leans into nostalgia
Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what's next for the 87-year-old chain.
2 Kesä 202123min
Inside LG's new gaming-driven content strategy
Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities
27 Touko 202114min
Robinhood on the crop of new investors and GameStop
Chief Marketing Officer Christina Smedley talks about the trading app's new ad campaign, financial influencers, and GameStop gains.
19 Touko 202122min
Kellogg's chief growth officer on data, e-commerce and personalization
Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.
12 Touko 202125min
