H&R Block gets personal
Vinoo Vijay, CMO of the tax prep giant, on what he is doing to get ready for tax season, why the brand is sitting out the Super Bowl and how it is leaning into personalized marketing.
7 Elo 201932min
Healthy food marketing
Partners & Napier quizzed more than 1,100 U.S. adults about their eating habits. CJ Gaffney, the ad agency's director of planning, joins Marketer's Brief with a first discussion of some of the finding...
30 Heinä 201925min
Liquor marketing
Adrian Parker, VP Marketing for Patron and Grey Goose, on the vodka's new marketing approach and why Patron is the Lady Gaga of tequila.
24 Heinä 201929min
RXBar CMO thinks beyond bars
Victor Lee joins Marketer's Brief to discuss the evolution of its no B.S. message and taking the brand further beyond the bars that put it on the map.
16 Heinä 201919min
Branded Entertainment
Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he's at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy...
9 Heinä 201929min
Pizza Hut's brand heritage
Pizza Hut Chief Brand Officer Marianne Radley dishes on the new use of the old red roof logo with a bit of a modern touch and other ways the 61-year-old chain is trying to reconnect with past diners a...
3 Heinä 201923min
America's Hottest Brands
Ad Age reporters detail what brands are making waves in 2019, from a tiny collectible toy maker to a cannabis purveyor.
24 Kesä 201926min
What the NFL's new ad code means for beer
Active players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports...
19 Kesä 201925min
