How Spectrum Reach is redefining CTV advertising through show-level transparency
Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.
6 Loka 202510min
How to balance consistency and agility, with Heaven Hill CMO Matt Blevins
How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also ...
1 Loka 202522min
Why brands should partner with unexpected creators and vocal critics, with Blizzard Entertainment CMO Monica Austin
Creator marketing is a huge part of Blizzard Entertainment's strategy. As the developer of properties with global appeal, such as World of Warcraft, Overwatch and Diablo, it has no trouble finding fan...
24 Syys 202523min
AI search ads 101—everything marketers need to know, with Asa Hiken
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, G...
19 Syys 202525min
The power of experiential marketing - Grillo's CMO Mark Luker on the brand's month-long store pop-up
On this episode, Luker also talks about what Grillo's looks for in partnerships.
17 Syys 202525min
Inside agency hold co power dynamics, with Ewan Larkin
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency gro...
12 Syys 202522min
Advice on being an NFL sponsor, with the CMO of Little Caesars
Greg Hamilton joins the Marketer's Brief Podcasts to talk about the chain's four years as an NFL sponsor.
10 Syys 202527min
Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse
Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consul...
5 Syys 202521min
