Horrible content marketing mistakes that ignore context
You know you make these mistakes. Chasing popular keywords, trends, and creative concepts. Yet not generating leads or making sales for your business.Don't you dare make these horrible mistakes with y...
28 Heinä 202315min
Do I really need another podcast episode?
What is the meaning of *Content is king*? In July 1996, Bill Gates wrote an essay titled "Content Is King." He's been profiting off that ever since.His profits come from selling access to other people...
23 Heinä 202317min
Write Fewer Words and Get Stronger Cash Flow
I’m not talking about short form. I’m talking about a specific approach that gets you more dollars for every word you write. Not only as a copywriter but as someone with an offer for a market.You’ll k...
19 Heinä 202331min
Creating leverage and income with marketing systems
Do this for your clients and your own bank account. Earn more from less effort by developing, optimizing, and selling systems your clients use to get results. The example in this episode uses a proven...
17 Heinä 202323min
What is bridge content (and how to use it)
This technique amplifies positive media coverage while connecting with prospective buyers. Use it to create a media loop which increases credibility.Newspapers, reporters, journalists, and media publi...
16 Heinä 202318min
Measure marketing efforts the right way
If you want to reach high value prospects you have to be in the right place with the right tools. Measuring marketing efforts so you know what works is critical.In this episode I cover how to find the...
13 Heinä 202324min
Double your leads and sales quickly
Most conversion rate optimization is haphazard and with no real plan. That's because advertising agencies don't want to risk customers holding them accountable.Employees resist excuse-eliminating mea...
11 Heinä 202316min
Turns cold contacts into hot buyers fast
What if you had a method to reach out to cold contact that turns them into hot buyers? Everyone hates spam, but follow this method to be a welcome guest.#LeadGeneration #ColdCalling #WarmProspectingDi...
9 Heinä 202315min
