An often ignored use of marketing focused goals
Most copywriters don’t know to do this. They work very hard and stay broke. Everything about growing their copywriting business fails. It doesn’t have to be that way. Instead of struggling, you can...
28 Touko 202317min
Critical marketing performance factors that boost cash flow
This is part two (final) episode in a series about Marketing Optimization Essentials. I’m updating my course #AI4, which focuses on better reporting to drive profits from marketing campaigns. Use thes...
12 Touko 202336min
Performance optimization insights that make you a marketing hero
Start increasing your conversion on direct response campaigns with these 12 marketing optimization essentials. This is part 1 of a two part series about improving marketing performance. Use these insi...
11 Touko 202323min
What is a market research commission? How to use it?
Commissioning market research is the fastest way to get up to date on a specific target audience. You get practical insights into what motivates a buyer. Rather than searching the internet, these comm...
29 Huhti 202322min
What belongs in every piece of content you write
Never write a piece of content that doesn't include these elements. If you do, then it will turn off readers.Failure to include these critical elements is like writing on paper and lighting it on fire...
24 Huhti 202317min
A complete system to get more clients
12 Huhti 202315min
Do this to be more profitable on social media
Reach more decision makers and folks who can hire you with this simple method. Discover the good, better, and best strategy for self promotion in professional networks.
10 Huhti 202319min
A Warning About AI Tools If You Want More Powerful Sales Building Copy
Artificial Intelligence (AI) powered writing tools make even the best writer look like an idiot. They are nagging you about so-called poorly written copy.Yet, when writing copy that sells, there are c...
6 Huhti 202317min
