How Agencies Can Keep Up with Media Evolution (with John Lods)
In the context of today's quickly evolving advertising landscape, agencies must keep pace with the rapid growth of digital media and adtech to meet their clients' needs. Brands are demanding deeper in...
19 Syys 202430min
AI, Explained (with Alex Castrounis)
Advertisers and brands are hungry to capitalize on AI. But attempts to market and adopt the technology have grown so omnipresent that it seems the industry has skipped past gaining a solid understandi...
9 Touko 202435min
Accelerating Campaigns with Automation & AI (with Eric Mayhew)
Automation is an oft-mentioned word that can mean many different things in advertising. As the Founder and Chief Product Officer of automation solutions organization Fluency, Eric Mayhew has made it h...
1 Maalis 202429min
Examining the Supply Side (with Ian Trider)
In this episode, host Noor Naseer delves into the intricacies of Supply Path Optimization (SPO) and Header Bidding with Basis Technologies VP of Product (DSP) Ian Trider. He sheds light on the supply ...
3 Loka 202331min
Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)
What does it take to uncover what's really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industr...
30 Touko 202331min
Diving into DOOH Advertising (with Ian Dallimore)
After a dip in ad spend in 2020 due to COVID-19 lockdowns, digital out-of-home is back in a big way, with programmatic DOOH (pDOOH) projected to be a billion dollar category by the end of next year. ...
1 Touko 202350min
Reaching Black Audiences in Adtech
While many players in the advertising industry have reprioritized diversity, equity, and inclusion in the past few years, underrepresentation of historically marginalized communities in programmatic m...
29 Maalis 202324min
Getting Smart About CDPs and First-Party Data (with Cory Munchbach)
To navigate the growing complexity of digital marketing and the rising importance of first-party data, marketers are deepening their tech stacks. In particular, more brands are considering investing i...
28 Helmi 202347min
