B2B Inspired

B2B Inspired, the podcast by BlueOcean - The B2B Agency, is all about exploring the ins, outs, ups and downs of B2B Marketing here in Aotearoa, New Zealand. We'll uncover emerging trends and thinking while sharing inspiring real-world stories from B2B Marketers here in New Zealand. With the goal of supporting New Zealand’s B2B Marketing community in becoming one of the best and brightest anywhere in the world, let’s roll up our sleeves and take on tomorrow together.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(49)

When the Market Slows, Smart Brands Build with PJ Morris

When the Market Slows, Smart Brands Build with PJ Morris

Let us know your thoughts. When construction slows down, the businesses that understand their customers best are often the ones best placed for what comes next. In this episode, we sit down with Blue...

12 Elo 33min

Why NZ Manufacturing Needs More Roar with John Cochrane

Why NZ Manufacturing Needs More Roar with John Cochrane

Let us know your thoughts. What does it take for New Zealand manufacturing to compete on the world stage? In this episode, we sit down with John Cochrane, a seasoned manufacturing leader with global e...

20 Touko 50min

What Businesses Get Wrong About AI with Alan Leigh

What Businesses Get Wrong About AI with Alan Leigh

Let us know your thoughts. What does AI actually look like inside real businesses today? In this episode, we sit down with Alan Leigh, CEO of Experieco, to unpack how AI is showing up across complex o...

4 Touko 51min

2026 Mood of the Sales Leader with Mike Stokes

2026 Mood of the Sales Leader with Mike Stokes

Let us know your thoughts. What’s really happening in the New Zealand sales landscape right now? In this episode, we sit down with Mike Stokes, CEO and founder of Indicator, to unpack the latest insig...

30 Maalis 47min

What Our Most Successful Clients Are Doing In February with Team BlueOcean

What Our Most Successful Clients Are Doing In February with Team BlueOcean

Let us know your thoughts. As businesses move through Q4 and look ahead to 2026, many teams are asking the same question. Should we slow down or should we be gearing up for the year ahead? In this epi...

15 Joulu 202539min

Designing Value That Sticks with Nicola O'Rourke

Designing Value That Sticks with Nicola O'Rourke

Let us know your thoughts. How do you build meaningful B2B experiences in a world where technology is accelerating faster than ever? In this episode of B2B Inspired, we sit down with Nicola O’Rourke, ...

8 Joulu 202538min

Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

Purpose First: The Brand Playbook Behind KRS with Hugh Thomas

Let us know your thoughts. How do you build a purpose-led brand that resonates deeply with your niche, and still scales internationally? In this episode of B2B Inspired, we speak with Hugh Thomas, Bra...

23 Loka 202532min

Marketing Effectiveness with Carolyn Schofield

Marketing Effectiveness with Carolyn Schofield

Let us know your thoughts. What does marketing effectiveness really mean—and why does it matter? In the latest episode of B2B Inspired, we speak with Carolyn Schofield, Founder of Food Marketing NZ an...

5 Loka 202556min

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