B2B Marketing Needs Don Draper

B2B Marketing Needs Don Draper

B2B needs Don Draper. We all need to remember the marketing lessons that Don Draper intuitively knew. B2B marketing has become repetitive – there’s an overfocus on the rational, on sales activation, and short-term goals. B2B marketers have forgotten the human element of advertising that Don Draper always looked for, the importance of finding the emotional truth that should drive every campaign. And we’ve forgotten the one thing that Don Draper never did; to be successful, you need to stand out. Brands don’t become famous by staying in the crowd.

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Jaksot(45)

Transforming brand perception with ŠKODA UK

Transforming brand perception with ŠKODA UK

Kirsten Stagg is the Marketing Director at Skoda UK. She has delivered record-breaking marketing performance, market share and profit growth whilst delivering a 53% increase in average product sales.U...

18 Tammi 202325min

Making sense of brand and demand in B2B

Making sense of brand and demand in B2B

Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver world-...

30 Marras 202218min

B2B creativity in the built environment

B2B creativity in the built environment

Danielle Regan is the Director of Marketing and Communications at Mace, a construction company at the heart of the built environment. Mace connects expertise across the entire property lifecycle for ...

15 Marras 202228min

The power of passion and collaboration in B2B marketing

The power of passion and collaboration in B2B marketing

Nikki Stenson is a senior global marketing leader who has led marketing functions at Oracle, Macafee, and TIBCO. For Nikki, it’s all about relationships - whether working with sales teams, suppliers, ...

9 Marras 202238min

Optimising B2B marketing effectiveness

Optimising B2B marketing effectiveness

Cos Mingides is the Co-founder and Head of Effectiveness at True, which was named B2B Creative Agency of the year in 2022 by the Association of National Advertisers. True is in the business of making ...

2 Marras 202229min

Rethinking B2B media and advertising with Reach PLC

Rethinking B2B media and advertising with Reach PLC

Nick Copson is the B2B Marketing Director at Reach plc, the UK's largest news media company with an audience of over 48 million people. Nick has launched new publications and apps across the UK and ma...

28 Syys 202227min

Exploring creativity and ambition in B2B

Exploring creativity and ambition in B2B

Martin Harrison is the Strategy Director at True. Before joining True, Martin was Strategy Partner at Wunderman Thompson. He’s also held senior positions at Huge and TMW.Martin has been helping brands...

17 Elo 202229min

Building a B2B scale-up machine

Building a B2B scale-up machine

Michael Bouteneff is the Director of Integrated Marketing Strategy at SVB, (which was formerly known as Silicon Valley Bank). SVB helps founders of high-growth tech businesses achieve their often ambi...

9 Elo 202230min

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