79 - Lead Generators Need To Become Brands
The first in a two-parter. We devote a whole podcast to a phrase we’ve repeated throughout the show - Lead Generators Need To Become Brands. We explain why this is the case… and how they do it!
7 Loka 202221min
78 - Speed to lead... isn’t the only way
We look into an absolute truth of lead generation - speed is king. But are there any exceptions? When is being slower actually better? When is there an alternative?
16 Syys 202226min
77 - Lead Distribution | What, How, Why?
This week we focus on lead distribution. We cover the basics - What is it? How do you optimise it? Why is it so important? We then jump into automating the complicated sh*t.
2 Syys 202230min
76 - Lead Gen For Extreme High Ticket
We talk to Alfredo Bloy-Dawson to have a look at what it takes to run lead gen on extreme high ticket items... like Spanish mansions.
26 Elo 202251min
75 - Deduplication | It Is What It Is... Except When It Isn't
This week we look at deduplication. We cover the basics, explaining the importance of what it is and how you benefit from it. We then look at the exceptions and nuances you need to consider.
18 Elo 202217min
74 - The Dirty Secrets of Ad Fraud
This week we speak to Rich Khan from Anura and have a look at the dirty side of the industry. We examine why fraudsters are constantly evolving and why anyone buying leads needs to be agile to catch n...
12 Elo 202240min
73 - Verification Is a Necessity, Not a Luxury
This week we dedicate an entire episode to Lead Verification. What is it? How does it work? What are the things you really need to know? Why is it so important? This is a straight up deep dive...
5 Elo 202221min
72 - Lead Generation | Is it a buyer's or a seller's market?
We ask the question: Is it a buyer's or a seller's market right now when it comes to leads? How do you know? How do you measure? And what can you do to make the most of your position?
22 Heinä 202218min
