Backchannel
Former colleagues, CMOs, and industry veterans Anthony Kenneda and Mike Manheimer take you behind the scenes as they backchannel to get the inside scoop in the world of SaaS news.

Tämä podcast on lisätty Podme-palveluun avoimen RSS-syötteen kautta eikä se ole Podmen omaa tuotantoa. Siksi podcastin jaksot saattavat sisältää mainontaa.

Jaksot(16)

8. Marketing Conferences, Stress, and Big Risks

8. Marketing Conferences, Stress, and Big Risks

We're a week out from Goldenhour and the stress is mounting on the team. Mike and Anthony talk about the big risks we're taking, the stress involved, and what everything else Goldenhour.

11 Huhti 202411min

7. The Eclipse Economy

7. The Eclipse Economy

Watch the video: https://audienceplus.com/discover/the-eclipse-economy The whole country has been enthralled with the eclipse for the past few days. Mike and Anthony talk about the impact on the econ...

9 Huhti 20248min

6: Podcast Sponsorships are Expensive (But are they worth it?)

6: Podcast Sponsorships are Expensive (But are they worth it?)

Measuring the value of podcast sponsorships are tough. People rarely use links in descriptions, even if it's there and self reported attribution only goes so far. So how do you know if they're working...

4 Huhti 202411min

5: Conferences: Sponsorships, Side Events, and Jimmy from Love is Blind

5: Conferences: Sponsorships, Side Events, and Jimmy from Love is Blind

0:00 - Jimmy (from Love is Blind) 5:54 - Side Events 8:51 - Measuring Event Marketing Success

3 Huhti 202413min

4: VC-Backed Founders Starting Podcasts, Should Employees Have Personal Brands, What do the Northern Lights Have to do with Marketing?

4: VC-Backed Founders Starting Podcasts, Should Employees Have Personal Brands, What do the Northern Lights Have to do with Marketing?

0:00 - What do the Norther Lights have to do with marketing? 2:58 - Should VC-Backed Founders Have Podcasts? 7:15 - Should Employees Have Personal Brands?

2 Huhti 202410min

3: The Anthony Kenneda, Mike Manheimer Origin Story

3: The Anthony Kenneda, Mike Manheimer Origin Story

Every great super hero (and villain) has an origin story. Backchannel has been 10+ years in the making. And today we're sharing how it all came together.

26 Maalis 202430min

2: Impending TikTok Ban, How To Take Negative Feedback, Jensen Huang on Pain and Suffering

2: Impending TikTok Ban, How To Take Negative Feedback, Jensen Huang on Pain and Suffering

00:00 - Intro (We're not #1 yet?) 06:24 - N'Sync reunion and what get's people to come to tech conferences 17:58 - TikTok Ban 33:01 - Jensen Huang's message on pain and suffering 45:43 - How to t...

19 Maalis 202456min

1: Totango and Catalyst Merger, Punching Down, Current State of AI on Marketing, Tweet of the Week

1: Totango and Catalyst Merger, Punching Down, Current State of AI on Marketing, Tweet of the Week

00:00 - Totango and Catalyst Merger 07:55 - Punching Down 17:05 - Current State of AI on Marketing 31:09 - Tweet of the Week

12 Maalis 202440min

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