Beginners Guide to Design Thinking

Welcome to A Beginner's Guide to Design Thinking, the perfect podcast for curious souls eager to harness the power of design thinking to level up their business and personal life.

Join your hosts - Lucy Patterson and Tracy Sharp - two Northern lasses passionate about helping people like you disrupt the status quo. We’re here to boost your business performance while reigniting your zest for life. No "but we've always done it that way" excuses allowed!

We'll guide you through the process of figuring out what you want, experimenting with how to get it, and embracing failure as a stepping stone to success. You’ll learn how to apply those lessons, tweak your approach, and keep evolving - all while keeping it fun, and scientifically backed. It might get a little messy - but not crayon-on-your-sweater messy!

From our own experiences and expertise - failures included - we’ll make sure you never feel alone on this creative journey.

So let us hold your hand as you empower yourself with design thinking, getting closer to your goals without the frustration.

Once you’ve finished listening, we have two small requests:

If you enjoy the show, please leave us a review on your favorite podcast platform. (If not, shoot us an email and let us know how we can improve.)
Reach out! Send us an email or connect via LinkedIn to share what actions you’ve taken from any of our episodes. We bloody love action-takers! 🙂

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G is for Growth

In this episode we look at how Design Thinking can be used as a powerful tool for growth, both in your business and your life. We're here to help you not just fail fast and fail forward, but to lear...

4 Huhti 202323min

F is for Five W's & H Questions

In this episode we evaluate the first Design Thinking tool of this podcast season, as we discuss the benefits and potential pitfalls of using 'Five W's & H Questions'. This tools allows us to gain be...

21 Maalis 202325min

E is for Ed (The inimitable Ed Watson)

In this episode we meet Ed Watson, a Design Thinking afficionado and Workshop Facilitator extraordinaire. Listen as Ed shares his design thinking journey. It's a journey that takes us via IBM and Acce...

7 Maalis 202335min

D is for Design Thinking

In this episode we share more about the history and evolution of design thinking; from the 1960s 'designerly ways of thinking' to adoption of the more human-centred, product, life, and business design...

21 Helmi 202327min

C is for Compass

In this episode we explain how to use design thinking as your 'compass' in order to find balance and purpose in your life and business. We help you to ask the right questions, in order to get the rig...

7 Helmi 202322min

B is for Babson

In this episode we chat 'blue whale businesses' with Phil Teasdale - published Author and CEO of Enterprise Made Simple - as he shares his experience of engaging with Babson College, the world's No.1 ...

28 Tammi 202337min

A is for 'An Introduction'

Aimed at design thinking newbies, and those who are curious about how they can use design thinking to boost their business and improve their lives. Join Lucy Patterson and Tracy Sharp - two Northern ...

26 Tammi 202316min