How Wellow uses the science of sound to signal comfort
Understanding the power of sound symbolism and ease vs. motivation can help brands create strong associations in consumers' minds and boost their willingness to take action. In this episode, we explor...
6 Maalis 202312min
How Pringles used rhyme to become America’s top chip
From their iconic tube shape to the innovative stackable shape, Pringles chips have been a snacking staple in homes across America for decades. But what is the driving force behind its success? The a...
13 Helmi 202312min
How Amazon has ruthlessly removed friction to encourage customers to come back for more
Amazon has revolutionized e-commerce, and this episode dives into the behavioral science behind their success. From one-click purchasing to Amazon Prime - discover how these features rooted in behavi...
26 Tammi 202317min
How Häagen-Dazs used foreign branding to create a premium image
Haagen-Dazs sounds foreign so it must be good. This episode explores how Haagen-Dazs leverages foreign branding and price relativity, turning frozen CPG into luxury and setting up positive consumer ex...
12 Joulu 202213min
How L'Oréal emphasizes their cost to signal quality
L'Oréal Paris' famed tagline, “Because You’re Worth It” has been used by the brand for over 50 years. This episode explores how L'Oréal has used behavioral science tactics such as perceptual fluency a...
6 Joulu 202214min
How Guinness uses a weakness to emphasize a strength
As Guinness looked to expand globally outside of the UK, it had a product differentiation that could have been seen as a real problem. This episode explores the Pratfall Effect, and how brands can l...
4 Joulu 202215min
How Aboslut’s distinctiveness helped them grow market share in a crowded category
The Von Restorff Effect tells us that brands who behave like their peers are condemned to invisibility. This episode explores how Absolut leveraged this principal to create distinction within the c...
4 Joulu 202212min
How Aperol applies the power of lateral social proof to become more appealing
Aperol had a product attribute that made it truly distinctive in the category: the color orange. This episode explores how Aperol used this to harness the power of social proof and how marketers must ...
4 Joulu 202213min
