Designing for the Customer's Customer with Nick Volpe, Etsy
There's an invisible balancing act happening in a two-sided marketplace. As a designer or product manager, how do you balance both a buyer's and seller's priorities? And how do you innovate on one sid...
10 Kesä 202130min
The Minute: Heather Campbell
Heather Campbell joined Christian in our Behind the Product Series featuring Etsy. Halfway through the conversation, Christian went a bit rogue. You'll just have to listen.
8 Kesä 20215min
Introducing the Business of Product
What's an idea worth? Most likely, nothing. Yet, they run rampant in our businesses, across our networks, and in our minds. Leaving us with this question, is it a good idea? The truth is: if that's w...
8 Kesä 20212min
Achieving Customer Outcomes Beyond Conversion with Heather Campbell, Etsy
Conversion is what keeps businesses alive, but to get there we have to back up to the customer outcomes and milestones that lead to conversion. Heather Campbell joins us to share her perspective on th...
3 Kesä 202131min
Series Wrap Up + Series Kickoff: Behind the Product at Etsy
This past series we focused on telling stories of bets gone wrong and the ones that went right, while pulling out the things product leaders from Forbes, Hubspot, Wildbit wish they'd known along the w...
25 Touko 20219min
Content Experimentation and Its Impact with Alanah Joseph, HubSpot
When done well, content marketing connects your product to people communicating the value without sharing features. Podcasts are one channel in a strategy, and it's one many brands are embracing. For...
18 Touko 202128min
The Minute: Meet Meghan + Newly Updated Better Product
Better Product has a new co-host! Meet Meghan Pfeifer, Senior Product Marketer & Brand Strategist at Innovatemap. In this newly updated Better Product, Meghan will bring her perspective of art, produc...
13 Touko 20213min
Farewell Anna
Anna shares a big announcement with the Better Product Community while she and Christian reminisce on the experience of running the podcast for the last few years.
11 Touko 202116min
