How To Raise Investment For Your Consumer Brand Without Losing Control! Phil Hails-Smith, Joelson (Part 2)
How should founders value an early-stage consumer brand, negotiate with investors and raise capital without giving away more of the company than they intended? In this second part of my conversation w...
5 Elo 32min
Equity, Shareholders, Investment - How Much Should Brand Founders Give Away? | Phil Hails-Smith, Managing Partner, Joelson
How should co-founders divide equity - and what happens to those shares if one person leaves?In Part 1 of my conversation with Phil Hails-Smith, Managing Partner at Joelson, we unpack the ownership d...
21 Heinä 29min
Here We Flo | Building a £10M Period Care Challenger Brand
Tampons in an Ice Cream TubIn this episode of Brand Growth Heroes, I’m joined by Tara Chandra and Susan Allen, co-founders of Here We Flo, the organic, sustainable period care brand turning one of the...
7 Heinä 39min
Why TrueStart Coffee Chooses Profitable Growth Over Scale | Founder Helena Hills
We don't often hear about Challenger brands that are PROFITABLE...So let's do it! *** Find out more about the NEW Brand Growth Heroes September Sprint 4 week programme just launched June 2026 - applic...
23 Kesä 37min
AF Drinks | How to Scale a Non Alc Challenger Brand in the USA
Most challenger founders assume international expansion should happen in neat, logical steps. New Zealand → Australia → UK → US. But Lisa's view was different, and that's why it's so interesting: In f...
9 Kesä 50min
Mother Root's £16M Secret Growth Equation | Bethan Higson & Alice Gallsworthy
In this episode of Brand Growth Heroes, I’m joined by founder Bethan Higson and Alice Gallsworthy of Mother Root. Get this: Mother Root is already the UK’s number one non-alcoholic spirit brand in ter...
26 Touko 35min
World Leading US Brand Expert | Why We've Got 'Brand Community' All Wrong
In this episode, I’m joined by digital strategist Sara Wilson, who coined the term “digital campfires” in Harvard Business Review, to explore why community is becoming one of the most important growth...
12 Touko 41min
How Citizens of Soil Is Reinventing Olive Oil
In this week’s episode, I’m joined by Sarah and Michael Vachon, the founders of Citizens of Soil, one of the most exciting challenger brands in food and drink right now. We explore how they are transf...
28 Huhti 51min
