#4: Climbing to Experiential Success! How IKEA Scaled the Walls of Experiential Marketing in France
Episode 4: IKEA transforms an apartment into a rock climbing wall filled with their own furniture and decor. Did They Climb to a Successful Campaign? John Kappel (https://www.linkedin.com/in/john-kapp...
5 Heinä 202415min
#3: Did Love Holidays' Giant Interactive Suitcase Pack a Punch?
Episode 3: Love Holidays, UK's fastest growing travel site, needed to think BIG to grow a following in their new market . Did the 15 ft tall suitcase activation on the sidewalk of Germany hit the mark...
28 Kesä 202414min
#2: A Schwifty Experience for Cartoon Network's "Don't Even Trip Road Trip" aka The RickMobile
Episode 2: The Rickmobile Rolled into Town, But Did It Take Experiential Marketing to Another Dimension?We're breaking down Cartoon Networks "Don't Even Trip Road Trip"! This pop-up shop on wheels pro...
21 Kesä 202410min
#1: Brave Enough for -22°F? The North Face Took Their Pop-Up Store to the EXTREME!
Episode 1: The North Face knows their audience craves exploration. Did their remote, freezing pop-up store hit the mark? John Kappel (https://www.linkedin.com/in/john-kappel327) breaks down this campa...
14 Kesä 202412min
