Brand Strategy Unwankified

Brand Strategy Unwankified

The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!

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Jaksot(132)

92. Getting Your Design Work Signed Off First Time

92. Getting Your Design Work Signed Off First Time

Sometimes the design work just isn't right, but that's not always the case. In this episode I share some of the other reasons clients don't sign off first time. I also share 4 things you can do to wor...

16 Huhti 202421min

91. My Shittiest Client Experiences

91. My Shittiest Client Experiences

This episode is part therapy session, part cautionary tale and part paying it forward so you can learn from my mistakes. First, let's be real, having 100% 'dream clients' isn't realistic.  You won't a...

11 Huhti 202426min

90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?

90. ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI?

With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative. It can make you more efficient, perhaps more informed. But as brand...

2 Huhti 202434min

89. The No1 Reason Your Content Isn't Connecting With Your Audience

89. The No1 Reason Your Content Isn't Connecting With Your Audience

Would you rather lots of engagement with your content from people who will never buy from you or a small amount of engagement from people who will buy from you? I think we'd all say the same thing... ...

27 Maalis 202412min

88. What to Include in a Brand Strategy Presentation

88. What to Include in a Brand Strategy Presentation

Not sure what to include in your brand strategy presentations?  This is the episode for you. I take you through my own presentation format step-by-step, to cover the 4 crucial parts of a brand strateg...

26 Maalis 202426min

87. Your Worth vs Your Value

87. Your Worth vs Your Value

In this episode I'm calling out the 'charge your worth' messaging that is infecting the coaching space.   I believe this kind of messaging is click bait, created to tell you what you want to hear and ...

22 Maalis 202415min

86. Creaticise Your Life

86. Creaticise Your Life

In this episode, I pick apart into what inspires and fuels my creativity day-to-day. Inspired by the 'Romanticise Your Life' movement, I explore the idea of 'Creaticise Your Life' and how it makes me ...

15 Maalis 202418min

85. Your Big Fish Offer

85. Your Big Fish Offer

If you want to stand out, cut-through, have high perceived value and be more profitable, your 'Big Fish Offer' is a very good place to start. In this episode I'll give you a step-by-step process to br...

6 Maalis 202428min

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