Why CRMs Suck at Relationship Management
CRM platforms like Salesforce and HubSpot were designed to sell SaaS products. Not professional services. And yet you find yourself face-to-face with a tech salesperson who presents a glimmer of hope...
10 Kesä 202431min
7 Cognitive Biases That Shape New Business Development
Your decisions are influenced by natural psychological forces. Whether that's deciding on which coffee size to select, or which firm to work with... cognitive bias is at play. On this episode of Brea...
27 Touko 202429min
What's Broken in Business Development Today?
We're not the only ones who think BizDev needs a smack-down. For several months now John and Mark have beaten up and broken down various business development topics like prospecting, content marketin...
13 Touko 202430min
Examples of Multi-Channel Prospecting Sequences
How should experts and busy doer-sellers approach prospecting? On this episode, John and Mark share three specific examples of multi-channel prospecting sequences that your firm can put into practice...
6 Touko 202439min
7 Content Marketing Frameworks for Lead Generation
Whether you believe it or not, lead generation is possible for your firm. On this episode of Breaking BizDev, John and Mark break down 7 content marketing frameworks that can be used to generate lea...
22 Huhti 202434min
Benefits of Working with Fractional Consultants
Do you really need to hire a full-time role for sales, marketing, HR, finance, or other internal business functions? In this episode, John and Mark break down the benefits of working with fractional ...
8 Huhti 202425min
Roles & Skills Needed to Win New Business
In this episode, John & Mark explore the variety of roles and skills needed for professional services firms to develop new business today. Having strengths across both marketing and sales is essential...
25 Maalis 202432min
Prospecting for Doer-Sellers: Targets, Tools, and Techniques
John and Mark provide an in-depth look at effective prospecting targets, tools, and techniques for doer-sellers in professional services firms—a critical part of the lead generation toolkit. Here are ...
11 Maalis 202436min
