Build Your Copywriting Business

Turns out, just because it’s on the Internet doesn’t mean it’s true. 😉 Now, many of us know this, but it can be easy to believe things we read or see—even on an unconscious level … … And some o...

23 Loka 202433min

“Pitching is hard.” “I am scared to meet with clients.” “I can’t become a copywriter.” Do any of these sound familiar? The patterns we create by feeding our brain certain narratives is the ultimat...

16 Loka 202437min

Does the word “sales” give you the heebie jeebies? It did for Jared, too. Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics. But ...

9 Loka 202428min

Copywriting is one of the most flexible careers (You’ve probably heard us say that so many times you’re like, “Nicki and Kate, we know!.”) Just because its flexible does not mean there aren’t certain...

2 Loka 202429min

You don’t have a crystal ball to predict the *exact* copy that will resonate with your client’s audience. But, you do have a different tool that can help: A/B testing. A/B copy tests—comparing one el...

25 Syys 202434min

Freelancing or contracting: what’s the difference? There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelan...

18 Syys 202430min

You wake up in the morning, excited to start the day … then remember you have to go to work.  *Groan* Burnout: we’ve all been there. For Leslie, it turned out she still enjoyed being an attorney—jus...

11 Syys 202430min

As writers our clients hire us to … well … write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? ...

6 Syys 202415min