Business History

It’s the history of business. How did Hitler’s favorite car become synonymous with hippies? What got Thomas Edison tangled up with the electric chair? Did someone murder the guy who invented the movies? Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small and find out what you can learn from those who founded them.

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Jaksot(34)

Did "Neutron" Jack Welch Nuke GE?

Did "Neutron" Jack Welch Nuke GE?

In 1999, Jack Welch was named "Manager of the Century". As CEO of General Electric for 20 years, Welch transformed the conglomerate and made it the biggest company in the world. Nicknamed "Neutron Jac...

6 Touko 53min

The Widow Who Ruled the Champagne World

The Widow Who Ruled the Champagne World

Running a wine business in Napoleonic France wasn't easy. Constant wars meant naval blockades stopped you exporting your wares and invading armies might loot your cellars. But it was even harder for w...

29 Huhti 40min

The Business of Staying Young and Living Forever (with Kara Swisher)

The Business of Staying Young and Living Forever (with Kara Swisher)

Kings and emperors spent fortunes pursuing the secret of eternal youth - but now it's tech billionaires who want to live forever and are funding research into scientific (and not-so-scientific) ways t...

22 Huhti 42min

Sinking the Global Economy: The Lloyds of London Story Part II

Sinking the Global Economy: The Lloyds of London Story Part II

In the 1980s, Lloyds of London insured satellites, rock singers' voices and the legs of sports stars. Everyone was having fun and making money - but disaster was just around the corner. Lloyds had al...

15 Huhti 39min

The Insurers Who ALWAYS Paid Out: The Lloyds of London Story Part I

The Insurers Who ALWAYS Paid Out: The Lloyds of London Story Part I

Edward Lloyd opened a coffee shop near the River Thames in the 1680s - it became a place where ship owners and money men rubbed shoulders and a trade in marine insurance sprang up. The coffee-drinkin...

8 Huhti 32min

Betting on Taylor Swift or Who'll Be Made Pope: The Past and Present of Prediction Markets

Betting on Taylor Swift or Who'll Be Made Pope: The Past and Present of Prediction Markets

A live mash-up between Business History and Bloomberg's Everybody's Business. On platforms like Kalshi and Polymarket you can bet on just about anything - from Taylor Swift's album sales to whether Pr...

25 Maalis 36min

Bowie, McCartney & Michael Jackson: How Songwriters Learned to Play Hardball

Bowie, McCartney & Michael Jackson: How Songwriters Learned to Play Hardball

Once if you wrote a hit song there was no guarantee it would make you rich. So songwriters formed a cartel - the American Society of Composers, Authors and Publishers. ASCAP started suing concert hall...

18 Maalis 45min

How GM Beat Ford

How GM Beat Ford

Ford was the pre-eminent American car maker and Henry Ford was the king of modern manufacturing, until a Michigan cigar salesman decided to consolidate a bunch of small auto companies into a single fi...

11 Maalis 36min

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