#27: A/B Testing on Google Play with Susan Azari, Mobile App Commercial Lead at The Very Group
What A/B testing on Google Play store has to do with your daily routine? Well, every morning, most of us hit the snooze button on our alarm app. Then, we make other small decisions throughout the day ...
13 Heinä 202017min
#26: How has Covid-19 affected travel apps? With Alexandra Lamachenka, Global Marketing Manager at Skyscanner
COVID-19 has changed the world and impacted the global economy, especially for companies offering airline and other travel services. Today’s guest is Alexandra “Sasha” Lamachenka, Global Marketing Man...
6 Heinä 202023min
#25: Community-based app management: best practices with Ayat Baroudi, Head of CRM Marketing at Fishbrain
In the ocean of mobile apps there are some that are built for a community. If you take any mundane app on your smartphone, it may have thousands of users but it is not a vital part of their life, the...
29 Kesä 202021min
#24: COVID-19 impact on Snapchat with Samuel Bevan, Head of Emerging International, Advertising Solutions at Snap
Today, because of the recent lockdowns all over the world to stop the spread of COVID-19 pandemic, almost all communication between people occurs online. So, how has this pandemic impacted the dynamic...
22 Kesä 202025min
#23: App Store Optimization for Google Play with Marie-Laure Cruyt, Chief Product Officer at AppTweak
App store optimization (ASO) is the oldest app marketing technique used to acquire more app users. Since the early days of the first app store, launched by Apple in the summer 2008, app marketers have...
15 Kesä 202033min
#22: App product development and CRM behind ITV Hub with Stuart Jones, Head of Product at ITV HUB
Behind every successful app is a team of people working together efficiently, especially for those who enjoy on-demand and/or live TV shows. Today’s guest is Stuart Jones from ITV Hub, an online TV pl...
8 Kesä 202031min
#21: COVID19 app marketing update - trends & tools with David Llewellyn, Director of Marketing EMEA at AppsFlyer
What helps us deal with uncertain situations? Hard data and analysis. We need to know what happened in the past to know what to do now and in the future. Today’s guest is David Llewellyn, Director of ...
1 Kesä 202031min
#20: App Growth during COVID-19 with Loren Gould, Marketing Director at Cuvva
Businesses around the globe are going through the process of adaptation to the new economy. How are they coping with the COVID-19 pandemic? By sharing their business experiences. Today’s guest is Lore...
25 Touko 202024min
