#235: “Next gen ad creative: hits & misses” App Promotion Summit London panel
What makes a mobile ad stick — and what makes it flop? In this special episode, we feature a panel discussion from App Promotion Summit London 2025, we hosted in April. Creative leaders explore next g...
26 Touko 202546min
#234: “Beyond installs: the future of app growth (2025)” App Promotion Summit London panel
It’s been a couple of weeks since we wrapped up our App Promotion Summit London 2025. We were really happy to have so many bright, smart people under the same roof to share their knowledge and experie...
19 Touko 202546min
#233: AI-powered creative optimization for mobile today with Asaf Yanai, CEO at Alison.ai
The level of adoption of ChatGPT, the revolutionary LLM-based AI chatbot, is staggering. I think it wouldn’t be a stretch to say that by now ChatGPT and other similar AI chatbots are everywhere; peopl...
12 Touko 202523min
#232: Mobile app paywalls & cognitive biases with Max Amelang, Product Marketing Manager at Prematch
One of the most important metrics for a mobile app is its conversion rate. It tells you how many people that use the app for free become your paying customers. It’s about how profitable and sustainabl...
14 Huhti 202530min
#231: Beyond behavior: unlocking intent with on-device AI with Dieter Rappold CEO at ContextSDK
Ok, here is the thing. Most apps are still built on rigid, one-size-fits-all user flows. They rely heavily on historic behavior - what a user clicked on last week or which segment they’re in. But user...
9 Huhti 202523min
#230: “Beyond Downloads: App Engagement Strategies” App Promotion Summit Berlin panel
I think by now you’ve noticed that the last few episodes weren’t regular ones, on those we featured our discussion panels from App Promotion Summit Berlin 2024. Why? Well, the physical space in the ve...
17 Maalis 202545min
#229: “How top apps win at user acquisition” App Promotion Summit Berlin panel
Good news - the winter is finally over, and I’m sure you’ve missed the warmth just as much as I have. Today, I’m thrilled to share with you another special episode featuring one of the discussion pane...
3 Maalis 202541min
#228: “Data-drive strategies for UA” App Promotion Summit Berlin panel
Another week - another bonus episode for you. There is no other way to put it - data is the fuel that powers current economy. When we look at the mobile industry, we see that it is the absolutely esse...
24 Helmi 202542min
