#220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo
One of the staples of app marketing is understanding of your customer. If you understand her needs, her likes and dislikes, her behavior, you can build a winning strategy to connect your app with peop...
25 Marras 202415min
#219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel
This week, we are pleased to offer an exclusive bonus episode. As you know, we organize the App Promotion Summit several times a year to bring together app marketing, growth, product, CRM, and revenue...
21 Marras 202444min
#218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve
In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect. Our guest, Gaylord Zach, Head of Mobile Product at Verve, brings his expertise to t...
19 Marras 202421min
#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog
For every mobile app out there there was this moment when somebody in its team was making a decision about the app’s pricing. Coding an app isn’t easy, designing an app is not easy either but when it ...
11 Marras 202430min
#216: Balancing profit, people and planet in mobile apps with Yves Benchimol, CEO & Co-Founder at WeWard
This episode will a bit usual. Previously, we covered a broad spectrum of app marketing topics that are on all people’s minds - user acquisition, app retention, app monetization, app subscriptions and...
4 Marras 202420min
#215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway
A busy life of an app marketer is full of problems, you don’t need me to tell you this. But here is the special one that you may stumble upon. How can you do both at the same time - truly care about y...
28 Loka 202424min
#214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at Reddit
One of the most important skills in life is the ability to zoom out and take a holistic view on a problem. This approach is really instrumental in marketing as well. If you are an app marketer and you...
21 Loka 202426min
#213: Building a cookieless future: mobile strategies for success with Ishan Singh, Activation Lead at Bunq
OK, this time my setting the stage begins with a disclaimer - the cookies we’ll be talking about on this episode have nothing to do with the ones you love on your dessert. The Oreo cookies future is j...
7 Loka 202419min
