
449: Customer empathy: User persona or jobs to be done? (with Michael Sacca and Mike Belsito)
Welcome to an episode with Rocketship.FM hosts, Michael Sacca and Mike Belsito. Michael Sacca is the General Manager at Dribbble.com and co-founder of Rocketship.FM. He was the President at Crew, the freelance design and development marketplace, and former parent company of Unsplash, the popular stock photo website. At Crew he secured key partnerships with Squarespace and the BDC before leading the company through it's acquisition by Dribbble in 2017. His writing has been featured in the Harvard Business Review and his popular product management podcast has been written about in Inc, Forbes, The Huffington Post and Entrepreneur respectively. Mike Belsito is the author of Startup Seed Funding for the Rest of Us and co-founder of Product Collective which organizes INDUSTRY: The Product Conference, one of the largest and top-rated product management conference series anywhere in the world. Mike has been named one of the Top 40 influencers in the field of Product Management on several occasions. Mike also serves as a Faculty member of Case Western Reserve University in the department of Design and Innovation, and is Co-Host of Rocketship.FM. Rocketship.FM is a podcast for entrepreneurs and is part of the Podglomerate network, a podcast company that produces and distributes exciting new shows. In this episode, Michael and Mike spoke about their career journey and how Rocketship.FM and Product Collective started. We will learn more about user personas and jobs to be done framework that most product people apply to better understand their users. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
23 Helmi 20221h 9min

448: Look at long term
How do you decide on which firm you want to join? In this episode, we discuss the decision-making criteria for choosing a firm, the three levels of consultant, and the impact of learning from a senior partner in your career. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
21 Helmi 202214min

447: The future of collaborative leadership (with Simon Mainwaring)
Welcome to an episode with a sought after international speaker and leader, Simon Mainwaring. Get Simon’s new book here: https://amzn.to/3wxrEZX Simon Mainwaring is the founder/CEO of We First, a strategic consultancy accelerating growth and impact for purpose-driven brands. He’s a member of the Steering Committee of Sustainable Brands, the Forbes Business Council, and a Fellow of the Royal Society of Arts in London. His company We First was included in Real Leaders list for the Top 100 Impact Companies in the US for 2018 and We First was a B Corps ‘Best for The World’ Honoree in 2019. He is a Jury Member at the Cannes Lions Festival for the Sustainable Development Goals in 2021 and a Jury Member of PRWeek’s ‘Purpose Awards’ in 2020. Simon’s first book, We First was named as Best Marketing Book of the Year by strategy+business, was a New York Times, Wall Street Journal, and Amazon bestseller. Simon was a Real Leaders Top 50 Keynote Speakers in the World in 2020, and he has been featured on the cover of the National Speaker’s Magazine (U.S.). Prior to starting We First, Simon spent 15 years as a writer, Creative Director and Worldwide Creative Director at the world’s top creative advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working on brands such a Nike, Toyota, and Motorola, receiving over 60 awards at major advertising festivals including the Cannes Advertising Festival, the One Show, the British Design & Art Direction Awards. In this episode, Simon talked about the future of business, how leadership is changing and what leaders need to do today to make a difference and be part of a better future. For leaders and individuals who wants to raise their awareness of the challenges we face today, and how we solve it, this is for you. Lead with We: The Business Revolution That Will Save Our Future. Simon Mainwaring: https://amzn.to/3wxrEZX Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).
16 Helmi 20221h 6min

446: It's not always about being fast in math
What does it mean when someone tells you that you need to be good at math? In this episode, we discuss the common mistakes when doing math, how to structure your math problems, and what you should do to improve your math skills. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
14 Helmi 202213min

445: Why customer experience matters (with Jon Picoult)
Welcome to an episode with a sought-after business advisor and speaker, Jon Picoult. Get Jon’s new book here: https://amzn.to/3H9SM6y Jon Picoult is the founder of Watermark Consulting and a noted authority on customer and employee experience. He helps companies impress their customers and inspire their employees, creating “raving fans” that drive business growth. He worked with some of the world’s foremost brands, personally advising CEOs and other members of the C-Suite and helps organizations capitalize on the power of loyalty, both in the marketplace and in the workplace. His insights have been featured by dozens of media outlets, including The Wall Street Journal, The New York Times, USA Today, The Economist, Inc., NBC News and Forbes. Jon held senior executive roles at Fortune 100 companies – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading, global financial services company. In this episode, Jon talked about how his career led to understanding customer experience and how to deliver value that will provide customer satisfaction in any kind of business or industry. For individuals and businesses who want to understand more about providing better customer experience and why it matters, this is for you. From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans. Jon Picoult: https://amzn.to/3H9SM6y Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).
9 Helmi 202253min

444: What is to be a management consultant
In this episode, we discuss the responsibilities of a management consultant, how they should act and how they manage certain kinds of situations. We also cover the type of jobs that management consultants do and the skills they need. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
7 Helmi 202218min

443: How the internet disrupted media industries (with Amanda Lotz)
Welcome to an episode with a professor at Queensland University of Technology, Amanda Lotz. Get Amanda’s new book here: https://amzn.to/3jzSLhK Amanda Lotz is an educator, media scholar, and industry consultant. She is known for her expertise in media industries, television studies, digital distribution, the business of media, net neutrality and other aspects of digital media policy. Amanda is a professor at Queensland University of Technology and leads the Transforming Media Industries research project. She is the author, coauthor, or editor of ten books that explore television and media industries including We Now Disrupt This Broadcast: How Cable Transformed Television and the Internet Revolutionized It All, The Television Will Be Revolutionized and Portals: A Treatise on Internet-Distributed Television. Media Disrupted: Surviving Cannibals, Pirates and Streaming Wars (MIT Press, 2021). Her books explore the connections between internet-distributed services as well as the business strategies and revenue models that differ. Her award-winning book, The Television Will Be Revolutionized, now in its second edition, has been translated into Mandarin, Korean, Italian, and Polish. She is frequently interviewed by NPR’s Marketplace, has appeared on BBC, CNN's The Nineties, HuffPost Live, and ZDF (German television network) and been interviewed for articles in the Los Angeles Times, The Guardian, The Atlantic, Christian Science Monitor, the Associated Press, Wired, and Men’s Health among many others. She publishes articles about the business of television at Quartz, Salon, The New Republic, hosted the Media Business Matters podcast, and tweets about television and media @DrTVLotz. In this episode, Amanda talked about the effect of internet and digital technologies to media industries such as television, recorded music, newspaper, and film. For individuals and media practitioners who want to understand more about the impact of internet disruption in media industries and determine its relevance to their organization, this is for you. Media Disrupted: Surviving Pirates, Cannibals, and Streaming Wars. Amanda Lotz: https://amzn.to/3jzSLhK Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo We use affiliate links whenever possible (if you purchase items listed above using our affiliate links, we will get a bonus).
2 Helmi 202250min

442: Why confidence is important
In this episode, we discuss the importance of confidence in management consulting and how the lack of confidence will impact your performance in crucial situations. Enjoying our podcast? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo
31 Tammi 202212min