303: He Never Planned to Be an Auctioneer — Then He Became a World Champion with Kenneth Wilcox
Today on the podcast, Lauren sits down with another King of the Ring contestant. This time, it is World Champion auctioneer Kenneth Wilcox to talk about a career that was never part of the plan, but b...
9 Huhti 43min
302: Iran, Oil, and the Cattle Market — Why Producers Need to Be Watching Headlines with Samantha Cozza-Wright
The cattle market is staying strong,but more and more, it’s being influenced by forces outside of agriculture. In this episode, Lauren is joined by Samantha Cozza-Wright once again to break down a wee...
8 Huhti 21min
301: Planning Ahead — the Next Five Years Won’t Look Like the Last
Most ranches plan for the future based on what’s already happened, but agriculture doesn’t work that way. In today's episode, Lauren breaks down why planning forward using backward assumptions creates...
7 Huhti 8min
300: Bigger Isn’t Always Better —The Economics Behind Cow Size
Cow size isn’t just a preference—it’s one of the biggest economic drivers in your operation. In this solo episode, Lauren breaks down the real cost of bigger cows and how they impact feed requirements...
6 Huhti 8min
299: A Resilient Cattle Market That Just Won’t Back Down with Dan and Samantha
The cattle market keeps pushing higher even when just about every indicator says it shouldn’t. In this episode, Lauren is joined by Dan and Samantha to break down a week of strong, resilient markets a...
3 Huhti 23min
298: Beef Demand Is Surging and Nobody Really Cares What It Costs with John Campbell
Beef prices are at record highs—but demand isn’t slowing down. In this episode, John Campbell shares his take on what’s really driving beef demand right now and why consumers are still choosing beef d...
2 Huhti 26min
297: Tradition Is Expensive — When It’s Not Intentional
Tradition built this industry—but when it goes unexamined, it can quietly become one of the most expensive parts of your operation. In today's episode, Lauren breaks down where tradition adds value an...
1 Huhti 6min
296: What Your Checkoff Dollars Are Doing for Beef Demand Right Now with Dr. Cheryl DeVuyst
In this episode, Lauren sits down with Dr. Cheryl DeVuyst—producer, ag economist, and Chair of the Cattlemen’s Beef Board—to talk about beef demand and where checkoff dollars are really going.They bre...
31 Maalis 23min
