ChiefsClash
Welcome to ChiefsClash! An iGaming podcast where we bring together top industry leaders, the “Chiefs” — for bold, unfiltered conversations that go beyond the usual. Hosted by Shahar Attias, a CRM virtuoso with 20+ years of digital marketing expertise, ChiefsClash uncovers the real stories behind the metrics. From game-changing product launches and emerging markets to VIP strategies, loyalty programs, KPIs that matter, and the ever-evolving world of compliance — nothing is off-limits.

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HI Archives | How Predictive Analytics Can Make You More Money

HI Archives | How Predictive Analytics Can Make You More Money

Feel like you are “sinking” with data that doesn’t really makes sense? Last week we have talked about Customer Analytics in Online Gaming, and this time we bring you a guest post by Ilana Jucha of sta...

25 Loka 202425min

HI Archives | Understanding the lure of the “can’t-lose” system

HI Archives | Understanding the lure of the “can’t-lose” system

After reading this post and its related article, please watch this clip (below). It is very much geared towards beginners, but it smartly says: if you wish to win at Roulette – you should pile some lu...

25 Loka 202412min

HI Archives | Loyalty Programs KPIs

HI Archives | Loyalty Programs KPIs

Summer is here. And for iGaming businesses it means that the declining seasonality effect has already starting to kick in. It also means that you can definitely expect to see less and less people atte...

25 Loka 202416min

HI Archives | On Slot Machines and Sound Effects

HI Archives | On Slot Machines and Sound Effects

Have you ever tried playing a slot machine in one of the online casinos when your computer sound is on mute? Have a go – it’s a surreal feeling, as suddenly the same game you know is less appealing. U...

25 Loka 202412min

HI Archives | Your Ideal iGaming Platform

HI Archives | Your Ideal iGaming Platform

You grew up with your betting system, and like an old pair of jeans, it’s gotten to a point where it’s become so comfortable – you just can’t imagine how another one can fit as perfectly. The beige in...

25 Loka 202416min

HI Archives | Top 3 KPIs for Effective iGaming Call Center Management

HI Archives | Top 3 KPIs for Effective iGaming Call Center Management

Written by Lena Benel, this podcast tells about managing an effective call center and the process of definition of KPIs. Often, call centers in their early stages adopt a narrow perspective, which ser...

24 Loka 202423min

HI Archives | A new problem for CRM

HI Archives | A new problem for CRM

Suppliers have consistently advanced the online gaming industry, but one of the latest developments has been to the detriment of the market. Now, they are looking to destroy retention marketing by off...

24 Loka 202420min

HI Archives | VIPs: Using the RFM method

HI Archives | VIPs: Using the RFM method

We all love VIPs. We enjoy that James Bond feeling, thinking if we can treat our top players like in films, we might get a free meal during our next trip to Las Vegas - because, you know, karma and su...

24 Loka 202413min

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