Chris Malta's EBiz Insider Podcast

Everyone's blaming the algorithm. Again. "My traffic vanished!" "I used to get clicks!" "Instagram hates small businesses!" Sure. Or maybe - just maybe - your funnel sucks.

18 Touko 20255min

18 Touko 20253min

If your ecommerce traffic flatlined overnight, there's a good chance your audience didn't vanish. They just moved down the street while you were still yelling at your old mailbox.

18 Touko 20254min

You can pour thousands into ad campaigns, obsess over color schemes, or tweak your CTA buttons until they sparkle. But if people don't trust you? None of it sticks. That trust doesn't come from fancy ...

18 Touko 20255min

Everyone's prices are climbing like they're training for Everest. So why are you still stuck pricing your products like it's 2015? Inflation isn't just a news story, it's your best excuse to stop lowb...

10 Touko 20255min

You don't need a pile of cash to grow a home-based business. What you need is reach, and if you can't buy it, you barter for it. No, I'm not talking about begging influencers with 200k followers and t...

10 Touko 20254min

There's a point in every home-based business where the wheels don't just wobble, they come off. You're staring at your screen, half-reading emails, dodging support tickets, maybe even crying into your...

9 Touko 20254min

If inflation's got your profit margins in a chokehold, stop trying to be Walmart. You're not running a price war. You're running a home-based business that actually needs to make money. And the broade...

9 Touko 20255min